A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
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Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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#content marketing
#book nerds
Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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#neal mohan
Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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#business books
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Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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#marketing department
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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#wasting time
#principal analyst
Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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#panel session
#telling stories
The Library Campaign has termed the new report from the Commons Culture, Media and Sport Committee into the activities of Arts Council England a "damp squib". In the report, released yesterday (5th November), the CMS Committee criticised ACE for its bias in funding projects in the capital, but... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
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A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
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#post expanding
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Penguin Random House UK is to close its Penguin Benelux and France and Penguin Germany offices, putting up to six roles at risk of redundancy, as part of a restructure of its international and group companies’ sales teams. Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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#sales teams
Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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An industry panel on Amazon and its business tactics elicited a range of often contradictory responses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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#volume sales
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Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
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Gardners boosted turnover by 9.7% last year and has revealed it plans to expand in the near future. The wholesaler’s annual results to the year ending 28th February 2014 were filed on Companies House this morning (23rd October) and revealed that turnover was up by 9.7% to £208.9m, up from... Continue reading at The Bookseller
[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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#annual results
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Is National Report a menace or a public good? Fake news publishers are taking advantage of how people read and share news. But National Report says its doing good work. The post Fake news site National Report: ‘We’re doing a public service’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-24 00:00:00 UTC ]
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Wales should seek to develop a nationally coordinated library service as a longterm goal, according to a new report into Welsh libraries. The Welsh Public Libraries Review was commissioned at the end of last year by the culture minister John Griffiths and carried out over the first half of 2014... Continue reading at The Bookseller
[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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#welsh libraries