As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics firm Parse.ly, whose referrals dashboard indicates that search engines are driving a larger portion of referral traffic so its 2,500+ member sites than at any point in the last 12 months, tells both Axios and Recode that coverage explicitly related to the coronavirus pandemic accounted for 13–15% of overall web traffic to these sites from March 6 to 12, dwarfing the activity on content related to the upcoming U.S. presidential election. Meanwhile, data from Parse.ly competitor Chartbeat indicates that coronavirus coverage is dominating on its network of publisher sites, both in terms of visits and engaged time, across not just news outlets, but technology- and entertainment-focused sites as well. And LiveIntent, an email marketing platform whose 2,500 clients include major DTC brands and several publishers such as Condé Nast and The New York Times, says it's seen a 5% increase in newsletter open rates across the board this week, with newsletters in the "arts and entertainment" and "fashion and style" categories seeing the largest relative bumps. As public interest in what has now become a global pandemic spikes, numerous publishers who have spent the past year or more pivoting to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
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"There was a time when there were few English-language publishers here in Québec," says Linda Leith, president of the Association of English-language Publishers of Québec. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek
[ AdWeek | 2018-09-10 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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First quarter revenue fell 7.6% in Salem Media Group's publishing division which it attributed to a slowdown in author acquisitions in its self-publishing business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-10 00:00:00 UTC ]
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'We can use the marketing muscle and the global strength that we have to support this ever-widening range of storytellers,' says Mikyla Bruder, publisher of Amazon Publishing. The post Mikyla Bruder, Publisher of Amazon Publishing Worldwide: ‘When the Stories Are Good’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-07 00:00:00 UTC ]
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In a never-before staged seminar event, London Book Fair this year presented a mini-conference on the freedom to publish with the International Publishers Association and featuring the widow of slain publisher Faisal Arefin Dipan. The post Publishing’s Darker Stories: Focusing on Freedom to... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-23 00:00:00 UTC ]
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The executive director of the Lithuanian Publishers Association surveys the literary scene. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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The director of Tyto Alba describes what her house and other publishers are up to. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Two of Lithuania's most prominent publishing figures are optimistic about the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Regardless of the market's limited size, given a national population of only 1.9 million, the standards of the publishing industry in Latvia remain very high. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Andrew Franklin, m.d. of Profile Books, gives a publisher's perspective on the topic of author pay. Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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The IPBA has released a 9-point outline for hybrid publishers with author-subsidized business models to operate reputably and maintain quality standards. The post Nine Criteria for Hybrid Publishing from the Independent Book Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-26 00:00:00 UTC ]
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One publishing company has taken up a challenge to put out only books by female authors this year. Continue reading at BBC News
[ BBC News | 2018-02-15 00:00:00 UTC ]
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A remarkable tale of the importance of education by Tara Westover is destined for big things, predicts Caroline Sanderson. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
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The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-19 00:00:00 UTC ]
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An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-04 00:00:00 UTC ]
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Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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Publications on Shaanxi regional culture and history—such as "A Comprehensive History of Shaanxi" are a niche segment at SNUGPH. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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