Coronavirus Coverage Is Driving Massive Traffic to Publishers, Vendors Say

As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics firm Parse.ly, whose referrals dashboard indicates that search engines are driving a larger portion of referral traffic so its 2,500+ member sites than at any point in the last 12 months, tells both Axios and Recode that coverage explicitly related to the coronavirus pandemic accounted for 13–15% of overall web traffic to these sites from March 6 to 12, dwarfing the activity on content related to the upcoming U.S. presidential election. Meanwhile, data from Parse.ly competitor Chartbeat indicates that coronavirus coverage is dominating on its network of publisher sites, both in terms of visits and engaged time, across not just news outlets, but technology- and entertainment-focused sites as well. And LiveIntent, an email marketing platform whose 2,500 clients include major DTC brands and several publishers such as Condé Nast and The New York Times, says it's seen a 5% increase in newsletter open rates across the board this week, with newsletters in the "arts and entertainment" and "fashion and style" categories seeing the largest relative bumps. As public interest in what has now become a global pandemic spikes, numerous publishers who have spent the past year or more pivoting to... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-17 18:19:10 UTC ]

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Report Looks at New Publishing Business Models

Spain-based Dosdoce.com this week released an English language version of its 2014 report “New Business Models in the Digital Age.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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IPA Congress: publishers urged to join subscription

There is "an enormous business to be built in the book subscription space," similar to that in music and film, but more titles need to be made available by publishers, Scribd c.e.o. Trip Adler told the IPA Congress in Bangkok yesterday (24th March). Meanwhile HarperCollins chief digital officer... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Facebook, news outlets in talks about hosting articles on the social networking site

Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World

[ PC World | 2015-03-24 00:00:00 UTC ]
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The Guardian view on the Sun journalists’ acquittal: the right verdict | Editorial

The readiness of juries to defend public interest journalism is good news. But the press should be more transparent about payments to sources for storiesThe case of the Sun journalists charged with paying public officials for information has been a troubling one in many respects. It is, we... Continue reading at The Guardian

[ The Guardian | 2015-03-23 00:00:00 UTC ]
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Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

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[ AdWeek | 2015-03-09 00:00:00 UTC ]
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J S Group sees e-textbook boost

The JS Group has seen “significant” growth in the take-up of e-textbooks last year, helping it to a 14.5% increase in higher education UK revenues. However, a decline in legal print sales and the reduction in value of a contract with the Ministry of Justice meant the Hammicks legal arm saw a... Continue reading at The Bookseller

[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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In the “Web vs. Apps” Debate for Online Publishers, Apps Are on a Run

It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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Not just quizzes: News is gaining on Facebook, too

A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday

[ Digiday | 2015-02-20 00:00:00 UTC ]
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Lucky Magazine Lays Off About 10 Staffers

Lucky magazine, the women's shopping title that was once a blockbuster success for Conde Nast, laid off about 10 staff members this week. One person with knowledge of the matter said nearly 15 employees were let go. A Lucky spokeswoman, however, put the number at "less than 10."The spokeswoman... Continue reading at Advertising Age

[ Advertising Age | 2015-02-06 00:00:00 UTC ]
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Why We Still Need to Investigate the Rolling Stone Rape Story

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[ Slate | 2014-12-24 00:00:00 UTC ]
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Big Idea: Publishing Must Continue To Diversify

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[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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FastPencil Hurts Courier's Earnings in Fiscal 2014

Courier Corp. finished the fiscal year ended September 27, 2014 with a 5% increase in sales, to $283.3 million, although net income fell to $7.8 million from $11.2 million in fiscal 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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The ebook industry needs to make reading more social

The music, film and TV industries have all undergone radical transformations over the last fifteen years. In contrast, the publishing industry is only now feeling the full force of technological change. Ebooks and ereaders are changing consumers' reading habits and throwing up serious questions... Continue reading at Betanews

[ Betanews | 2014-11-03 00:00:00 UTC ]
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Layoffs, Reshuffling Begin at Conde Nast

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[ Advertising Age | 2014-10-17 00:00:00 UTC ]
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'Gossip Girl' Would Be a Digital-Video Series Today, Former CW Exec Says

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[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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[ AdWeek | 2014-09-16 00:00:00 UTC ]
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Conde Nast Is Looking to Hire a Top Digital Executive

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[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Latest Conde Shakeup: Vanity Fair Publisher Takes Over Corporate Media Group

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[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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Harper Posts Big Earnings Jump

HarperCollins finished a strong fiscal 2014 that ended June 30 with a 5% increase in revenue to $1.4 billion, while EBITDA jumped 39% to $197 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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Conde Nast's Golf World Magazine Goes Digital-Only

The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age

[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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