As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics firm Parse.ly, whose referrals dashboard indicates that search engines are driving a larger portion of referral traffic so its 2,500+ member sites than at any point in the last 12 months, tells both Axios and Recode that coverage explicitly related to the coronavirus pandemic accounted for 13–15% of overall web traffic to these sites from March 6 to 12, dwarfing the activity on content related to the upcoming U.S. presidential election. Meanwhile, data from Parse.ly competitor Chartbeat indicates that coronavirus coverage is dominating on its network of publisher sites, both in terms of visits and engaged time, across not just news outlets, but technology- and entertainment-focused sites as well. And LiveIntent, an email marketing platform whose 2,500 clients include major DTC brands and several publishers such as Condé Nast and The New York Times, says it's seen a 5% increase in newsletter open rates across the board this week, with newsletters in the "arts and entertainment" and "fashion and style" categories seeing the largest relative bumps. As public interest in what has now become a global pandemic spikes, numerous publishers who have spent the past year or more pivoting to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
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Among those facing contempt charges are Nine Entertainment Co, the Age, Macquarie Media and several News Corp publicationsThree dozen journalists and publishers are to face court on Monday over their coverage of Cardinal George Pell’s trial for child sex abuse, with prosecutors seeking fines and... Continue reading at The Guardian
[ The Guardian | 2019-04-14 00:00:00 UTC ]
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Bodour Al Qasimi, the founding president of the Emirates Publishers Association reflects on the last decade of book publishing in the UAE and the Arab world The post Emirates Publishers Association at 10: Driving Books’ Fast Progress in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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At the 2019 London Book Fair's Quantum Conference, Faber & Faber CEO Stephen Page rallied publishers to focus not just on their own bottom lines, but on the unique, and vital role publishers play in our cultural ecosystem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the... Continue reading at AdWeek
[ AdWeek | 2018-12-28 00:00:00 UTC ]
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Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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Penguin Random House has responded to the novelist’s criticisms, saying it aims to ‘reflect the society in which we live’Lionel Shriver’s blistering assertion that, “drunk on virtue”, Penguin Random House is putting diversity ahead of literary excellence has been dismissed by the publisher,... Continue reading at The Guardian
[ The Guardian | 2018-06-11 00:00:00 UTC ]
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For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a... Continue reading at AdWeek
[ AdWeek | 2018-06-09 00:00:00 UTC ]
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"We don’t want it [paid-for content] to be too in your face." The post How German publisher Spiegel is experimenting beyond the metered paywall to drive reader revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-05 00:00:00 UTC ]
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Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
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We take an extended look at the publishing scene in the Baltic countries—Estonia, Latvia, and Lithuania—which will be the market focus for the 2018 London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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Putting customer needs at the heart of your thinking, and letting that drive the change, and pace of change, in your business is the number one lesson for an academic publisher as it navigates the digital transition, according to Brian A Napack, the newly appointed president and c.e.o. of John... Continue reading at The Bookseller
[ The Bookseller | 2017-10-26 00:00:00 UTC ]
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Welcome to PW's coverage on the Chinese academic publishing segment, which is capitalizing on massive government funding to produce groundbreaking research and publications. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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This week's top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more. The post Best of the week: Publishers press Facebook to drive paid subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-16 00:00:00 UTC ]
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Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
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The industry’s earnings hit a new high in 2016, according to the PA Publishing Yearbook 2016, which has put total income from invoiced sales at £4.8bn. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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