Coronavirus Coverage Is Driving Massive Traffic to Publishers, Vendors Say

As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics firm Parse.ly, whose referrals dashboard indicates that search engines are driving a larger portion of referral traffic so its 2,500+ member sites than at any point in the last 12 months, tells both Axios and Recode that coverage explicitly related to the coronavirus pandemic accounted for 13–15% of overall web traffic to these sites from March 6 to 12, dwarfing the activity on content related to the upcoming U.S. presidential election. Meanwhile, data from Parse.ly competitor Chartbeat indicates that coronavirus coverage is dominating on its network of publisher sites, both in terms of visits and engaged time, across not just news outlets, but technology- and entertainment-focused sites as well. And LiveIntent, an email marketing platform whose 2,500 clients include major DTC brands and several publishers such as Condé Nast and The New York Times, says it's seen a 5% increase in newsletter open rates across the board this week, with newsletters in the "arts and entertainment" and "fashion and style" categories seeing the largest relative bumps. As public interest in what has now become a global pandemic spikes, numerous publishers who have spent the past year or more pivoting to... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
News tagged with: #news outlets #5% increase #public interest #difficult decision #business models #foreign affairs #vanity fair

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Publishing Veteran Marc Visnick Promoted to COO and Publisher at TOKYOPOP

Visnick will helm U.S. operations and drive growth for the 25-year-old graphic novel and manga brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
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The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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Susan Weinberg Named Publisher of Workman Publishing Group

Susan Weinberg, executive v-p and publisher at Perseus Books, will succeed Dan Reynolds at Workman, who is retiring at the end of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-30 05:00:00 UTC ]
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Hybrid Publisher Amplify Publishing Groups Gets Investment

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[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not

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[ Digiday | 2022-07-11 04:01:00 UTC ]
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The German Publishing Prize: 66 Publishers Honored, Three With €60,000 Each

With a total value of more than €1.6 million, the German Publishing Prize selects and honors socially engaged independent publishers. The post The German Publishing Prize: 66 Publishers Honored, Three With €60,000 Each appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-23 16:19:05 UTC ]
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Disney Publishing Teams with ESPN for New Publishing Imprint

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[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

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[ Digiday | 2021-10-19 04:01:00 UTC ]
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Media Briefing: What publishers had to say at the Digiday Publishing Summit

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[ Digiday | 2021-09-30 04:01:00 UTC ]
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The UK’s Welbeck Publishing Group To Publish in Australia, New Zealand

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[ Publishing Perspectives | 2021-07-22 21:24:52 UTC ]
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Publishing Veterans Form New Conservative Publisher

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[ Publishers Weekly | 2021-06-16 04:00:00 UTC ]
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‘If publishers become afraid, we’re in trouble’: publishing’s cancel culture debate boils over

Publishing staff, in rows over authors from Mike Pence to Woody Allen, are voicing their reluctance to work on books they deem hateful. But is this really ‘younger refuseniks’, or a much older debate?In the 1960s, Simon & Schuster’s co-founder Max Schuster was facing a dilemma. Albert Speer,... Continue reading at The Guardian

[ The Guardian | 2021-06-03 12:12:23 UTC ]
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Her Book Doesn’t Go Easy on Publishing. Publishers Ate It Up.

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[ The New York Times | 2021-05-23 20:21:45 UTC ]
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An Eco-Friendly Approach to Publishing: Close-up on HP Publishing Solutions

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[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
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When Can I Go Back to School? Self-published lockdown story lands major publisher

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[ The Guardian | 2021-02-20 07:00:25 UTC ]
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[ Publishing Perspectives | 2020-12-17 19:19:51 UTC ]
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Coronavirus Live Updates: Book trade staffers tell of anxiety over coronavirus outbreak

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Publishing Scotland: 10 Newly Named International Publishing Fellows

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