Coronavirus Coverage Is Driving Massive Traffic to Publishers, Vendors Say

As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics firm Parse.ly, whose referrals dashboard indicates that search engines are driving a larger portion of referral traffic so its 2,500+ member sites than at any point in the last 12 months, tells both Axios and Recode that coverage explicitly related to the coronavirus pandemic accounted for 13–15% of overall web traffic to these sites from March 6 to 12, dwarfing the activity on content related to the upcoming U.S. presidential election. Meanwhile, data from Parse.ly competitor Chartbeat indicates that coronavirus coverage is dominating on its network of publisher sites, both in terms of visits and engaged time, across not just news outlets, but technology- and entertainment-focused sites as well. And LiveIntent, an email marketing platform whose 2,500 clients include major DTC brands and several publishers such as Condé Nast and The New York Times, says it's seen a 5% increase in newsletter open rates across the board this week, with newsletters in the "arts and entertainment" and "fashion and style" categories seeing the largest relative bumps. As public interest in what has now become a global pandemic spikes, numerous publishers who have spent the past year or more pivoting to... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-17 18:19:10 UTC ]

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Conde Nast Reshuffles Executive Ranks as Editorial Director Leaves and President Gains Power

The executive suite at Conde Nast, publisher of Vogue and Vanity Fair, experienced a shakeup Wednesday that leaves Vogue Editor Anna Wintour as the unchallenged top editorial voice at the company and moving Conde Nast closer to an eventual transition in the CEO role.The company said its longtime... Continue reading at Advertising Age

[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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Federated Media Gives Up On Direct Sales, Puts Focus On Programmatic

The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age

[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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Police officer awarded £60,000 damages over Times article

Report about Met detective sergeant Gary Flood claimed there were strong grounds to believe he was dishonest and corruptA police officer has been awarded £60,000 in damages in a high court judgment against the Times over an article which claimed that there were strong grounds to believe he was... Continue reading at The Guardian

[ The Guardian | 2013-12-19 00:00:00 UTC ]
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André Schiffrin

Publisher of great 20th-century writers and thinkers who lifted the lid on the business of booksIn March 1990, the publishing world was stunned by news of André Schiffrin's controversial resignation from the position he had held for the previous 29 years as editor-in-chief of Pantheon Books.... Continue reading at The Guardian

[ The Guardian | 2013-12-02 00:00:00 UTC ]
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Flipboard Hits 90 Million Users, Nearly Doubles Since April

Just two weeks after announcing a $50 million dollar round of funding, mobile news reader Flipboard revealed growth numbers that may explain investors' eagerness to get behind it.The company now claims 90 million users, a jump from the 85 million Flipboard CEO Mike McCue confirmed early last... Continue reading at Advertising Age

[ Advertising Age | 2013-10-08 00:00:00 UTC ]
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Condé Nast launches Amazon subscription service

Condé Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Condé titles, the companies said on Tuesday.The program, called All Access, is meant to simplify the subscription process by sending potential subscribers from the... Continue reading at Crains New York

[ Crains New York | 2013-08-21 00:00:00 UTC ]
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Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
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“Hacking Hollywood” Contributors On Martin Scorsese’s Courage, Mel Brooks’s Rebellious Creativity, And More

Hollywood’s complicated relationship with ingenuity is the subject of our new ebook anthology. Fast Company has long been fascinated by Hollywood’s relationship with ingenuity; the industry relies on original thinking to create entertainment that captivates and shapes society yet it also... Continue reading at Fast Company

[ Fast Company | 2013-08-13 00:00:00 UTC ]
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Entertainment Mags Pay Tribute to James Gandolfini

A day after news broke of actor James Gandolfini's death, entertainment magazines are lining up content to commemorate The Sopranos star’s life and work. An Entertainment Weekly spokesperson said that the magazine would include a tribute to Gandolfini in its “All Time Greatest” double issue, on... Continue reading at AdWeek

[ AdWeek | 2013-06-21 00:00:00 UTC ]
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The 10 Coolest Original Digital Comics of 2012

The online comics marketplace has exploded over the past year. Here, from innovative indies to blockbuster franchise extensions, some of the best from the emerging world of digital comics. 2012 was the year digital-direct comics went mainstream. Entirely bypassing the tried-and-true supply... Continue reading at Fast Company

[ Fast Company | 2012-12-12 00:00:00 UTC ]
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Looking Behind the French Vanity Fair Announcement

Condé Nast's decision to start a French edition of Vanity Fair has some media executives questioning why the American publisher insisted on announcing the news now, amid a stubborn economic crisis. Continue reading at The New York Times

[ The New York Times | 2012-09-23 00:00:00 UTC ]
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Book Publicists Step into Publishing

Publishing companies typically incorporate publishing and marketing departments into their business models. February Partners, however, is doing things a little differently: the Manhattan boutique book publicity and marketing firm founded in the fall of 2010 by two industry veterans has just... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
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The New Press: 20 Years of Publishing ‘in the Public Interest’

Twenty years after it was founded by former Pantheon publisher Andre Schiffrin as a nonprofit publisher with a mission statement to publish “in the public interest,” the New Press is on something of a roll. The house has a new bestseller—Michelle Alexander’s The New Jim Crow—spacious offices in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-16 00:00:00 UTC ]
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News outlets look to tablet computer users for revenue

More than half of owners read news on their devices, a survey shows, though there's not much willingness to pay for content. But there may be a way.With roughly 25 million adults in America now owning an iPad or other tablet computer, a new survey shows that the early adopters are using the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2011-10-25 00:00:00 UTC ]
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Rupert Murdoch's Disaster Is Already an E-Book

Vanity Fair gets a compilation into the Kindle and Nook stores: Twenty previously published stories for $4, heavy on the Michael Wolff. Continue reading at AllThingsD

[ AllThingsD | 2011-07-30 00:00:00 UTC ]
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London Book Fair 2011: Going Global

In 2009, the number of self-published books released in the US exceeded the number of new titles from conventional publishers for the first time in history. Now, a similar pattern is emerging overseas. Until recently, costly transatlantic shipping, different trim sizes and business models, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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