Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a woman getting home from work, feeding the fish and opening the beer while removing her bra from under her shirt. Another spot shows a man showering with the beer. The campaign marks the first work from Leo Burnett, which won the account in May after MillerCoors cut ties with 72andSunny. By using the word “chill,” Coors Light attempts to keep at least a reference to the cold positioning it has used for years, although it is much less pronounced than recent work, which used the brand’s classic “World’s Most Refreshing Beer” tagline. “Cold has always been part of our brand DNA. And Coors Light’s mountain-cold refreshment is the perfect antidote to a world that won’t stop being on,” Ryan Reis, VP of marketing for the Coors Family of Brands, stated in a press release. “But in a world where millennial and Gen Z drinkers have more and more choices, we have one job to do: give them a new reason to reach for Coors Light.” The creative pivot comes as the brewer continues to search for answers on how to resuscitate Coors Light, its largest and most important brand, which has been stuck in a years-long slump. Sales volume fell 5 percent in the first half of the year, according to Nielsen... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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Remember Ray’s Occult Books, the rundown Manhattan bookstore opened by an unmoored Ray Stantz between Ghostbusters I and II following the city of New York serving him and his fellow ghostbusters with a judicial restraining order for the property damage incurred during their city-saving battle... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-09 16:53:03 UTC ]
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JR Moehringer, biographer to stars such as Andre Agassi and a doyen of the genre, was an obvious choice for the Duke of SussexWhen Prince Harry chose to work with ghostwriter JR Moehringer on his institution-shaking memoir, Spare, he was not taking half measures. The American writer and Pulitzer... Continue reading at The Guardian
[ The Guardian | 2023-01-07 18:42:05 UTC ]
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The CES conveyor belt of PCs doesn’t let up. Lenovo has been busy. Let’s start with its latest YogaBook, the dual-screen YogaBook 9i. Instead of folding like a conventional laptop, this… thing unfurls a screen atop another, with a slimline keyboard at the bottom. Thankfully, as well as the... Continue reading at Engadget
[ Engadget | 2023-01-06 12:15:23 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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The Baillie Gifford Prize is the most prestigious nonfiction literary award in the world. We checked in with some past winners about their year in reading. * Craig Brown, 2020 Baillie Gifford Prize-winner for 150 Glimpses of the Beatles, recommends: Geoff Dyer is the funniest and most original... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-01 14:20:48 UTC ]
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From Bloomsbury to the Billboard Hot 100, these audiobooks will hook you based on story alone. Continue reading at The New York Times
[ The New York Times | 2022-12-23 10:00:15 UTC ]
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Fluctuating return-to-work policies, supply chain issues, and shifts in consumer spending were some of the ongoing issues publishing faced in 2022. And then there was the fallout from the decision by Judge Florence Pan that blocked Penguin Random House's purchase of Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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It takes a lot of steps – and help from other people – to make a physical book you can hold in your hands. Continue reading at The Conversation
[ The Conversation | 2022-12-12 13:36:37 UTC ]
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Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola's new entertainment platform, "Real Magic Presents," which will see the brand... Continue reading at AdWeek
[ AdWeek | 2022-12-08 14:42:08 UTC ]
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FroHere are eight new horror reads to make you shiver with something other than cold this December, including Mine: An Anthology of Body Autonomy Horror. Continue reading at Book Riot
[ Book Riot | 2022-12-06 11:35:00 UTC ]
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Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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A novelist and native Texan shines a light on history’s injustices and atrocities that few speak of. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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The deal to acquire Simon & Schuster would have made the buyer, Penguin Random House, even larger, and reduced the number of big publishers in the U.S. to four. Continue reading at The New York Times
[ The New York Times | 2022-11-21 22:50:04 UTC ]
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As the DIY publication is collected in a new anthology, creator Osa Atoe and the musicians she inspired reflect on its defiant positivityIn 2006, Osa Atoe picked up pen and paper and began to write herself into history. She had decided to create a fanzine, titled Shotgun Seamstress, with a... Continue reading at The Guardian
[ The Guardian | 2022-11-21 12:00:20 UTC ]
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We all know books have the power to move us to tears, and that those tears have the power to move books. Last year, with the sudden rise on popularity of certain titles, the publishing industry realized that BookTok might have the ability to shape the market. One reader cries on camera about... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-18 18:44:22 UTC ]
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After Mary Sears and her team had revolutionized the field of oceanography, but before Katherine G. Johnson, Dorothy Vaughan and Mary Jackson helped put John Glenn into orbit, a cadre of women programmers working for the US government faced an impossible task: train ENIAC, the world's first ... Continue reading at Engadget
[ Engadget | 2022-10-16 14:30:01 UTC ]
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The Mountains & Plains Independent Booksellers Association's annual gathering in Denver, renowned for being a high energy show, was an especially exuberant affair this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-03 04:00:00 UTC ]
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“There was an upsetting aura of righteousness in the room” when the group read Iris Murdoch’s “A Fairly Honourable Defeat,” says the religious scholar, whose latest book is “Sacred Nature.” “It did not deserve this response. I have never returned.” Continue reading at The New York Times
[ The New York Times | 2022-09-08 09:00:11 UTC ]
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Alongside heartbreaking snapshots of kids' challenges as schools closed, Anya Kamenetz explains the systemic failures that made so many vulnerable. Continue reading at The Washington Post
[ The Washington Post | 2022-09-02 10:00:24 UTC ]
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I borrowed William Faulkner’s book Light in August from the university library three days before the first strikes on Kyiv in February. My electronic reader card shows the date. There were no people in the reading room; everyone was at home updating the news and packing their bags. The librarian... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-30 08:59:00 UTC ]
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