Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a woman getting home from work, feeding the fish and opening the beer while removing her bra from under her shirt. Another spot shows a man showering with the beer. The campaign marks the first work from Leo Burnett, which won the account in May after MillerCoors cut ties with 72andSunny. By using the word “chill,” Coors Light attempts to keep at least a reference to the cold positioning it has used for years, although it is much less pronounced than recent work, which used the brand’s classic “World’s Most Refreshing Beer” tagline. “Cold has always been part of our brand DNA. And Coors Light’s mountain-cold refreshment is the perfect antidote to a world that won’t stop being on,” Ryan Reis, VP of marketing for the Coors Family of Brands, stated in a press release. “But in a world where millennial and Gen Z drinkers have more and more choices, we have one job to do: give them a new reason to reach for Coors Light.” The creative pivot comes as the brewer continues to search for answers on how to resuscitate Coors Light, its largest and most important brand, which has been stuck in a years-long slump. Sales volume fell 5 percent in the first half of the year, according to Nielsen... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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#younger generations
#nielsen
Toronto's Pearson Airport will be placing a "hard limit" on the number of flights arriving or departing during peak times ahead of March Break and the upcoming summer travel season. Continue reading at CBC
[ CBC | 2023-02-28 16:22:46 UTC ]
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The highlight of a new operating structure for Penguin Random House is the creation of separate Random House and Crown adult publishing groups. No replacement has been named for departing PRH US CEO Madeline McIntosh. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
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At a breakfast keynote on February 22, Loyalty Bookstores founder Hannah Oliver Depp engaged in a riveting conversation with Michelle MiJung Kim, author of 'The Wake Up: Closing the Gap Between Good Intentions and Real Change.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-24 05:00:00 UTC ]
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Take a trip back in time without leaving your seat with 25 of the best historical fiction books of the past 10 years! Continue reading at Book Riot
[ Book Riot | 2023-02-21 11:34:00 UTC ]
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Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget
[ Engadget | 2023-02-19 15:30:33 UTC ]
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High court decision relates to previous judgment on allegations of controversial psychiatric treatments at Sydney’s Chelmsford private hospitalFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastHarperCollins has... Continue reading at The Guardian
[ The Guardian | 2023-02-17 02:54:34 UTC ]
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#book fair
While Paul Tremblay is a fan of M. Night Shyamalan's take on his novel 'The Cabin at the End of the World,' he's still chewing over the film's 'way darker' ending. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-08 14:00:18 UTC ]
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A welcome revival of a 1980s comedy prophesying the collapse of the Soviet UnionHere is a revival of a 1983 film from the Georgian director Eldar Shengelaia (still alive at 90) and it is revealed as an intriguing, and perhaps even remarkable creation: a dapper, droll satire on Soviet... Continue reading at The Guardian
[ The Guardian | 2023-02-06 13:00:00 UTC ]
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The latest game to get the reverse-engineering treatment is The Legend of Zelda: A Link to the Past, Neowin has reported. A GitHub user called snesrev has fully ported the game to PC using over 80,000 lines of code, while adding some extra enhancements. Those include support for enhanced aspect... Continue reading at Engadget
[ Engadget | 2023-02-06 11:55:42 UTC ]
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An updated version of the author and preacher’s classic My Utmost for His Highest from Our Daily Bread Publishing is set to reach a new generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
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On an isolated island in Maine, a woman is pushed to the brink to save her family, in Meghan Gilliss’ debut novel “Lungfish.” Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2023-01-19 22:19:20 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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Greenlight Bookstore welcomes Will Alexander, finalist for the 2022 Pulitzer Prize in Poetry, to introduce Divine Blue Light, his new collection of poems from the intersection between surrealism and afro-futurism, where Césaire meets Sun Ra. Will Alexander’s poems constitute an alternative... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-12 09:52:43 UTC ]
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The steady drumbeat of revelations that preceded the book’s release helped push early orders and initial sales, making “Spare,” on its first day, one of the best-selling hardcover books in recent memory. Continue reading at The New York Times
[ The New York Times | 2023-01-11 22:07:48 UTC ]
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Fox News host Harris Faulkner’s ‘Faith Still Moves Mountains’ remains in the #1 spot on PW’s Religion Nonfiction Bestsellers list for December; Francine Rivers takes three spots on Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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##1 spot
Remember Ray’s Occult Books, the rundown Manhattan bookstore opened by an unmoored Ray Stantz between Ghostbusters I and II following the city of New York serving him and his fellow ghostbusters with a judicial restraining order for the property damage incurred during their city-saving battle... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-09 16:53:03 UTC ]
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#bookstore
JR Moehringer, biographer to stars such as Andre Agassi and a doyen of the genre, was an obvious choice for the Duke of SussexWhen Prince Harry chose to work with ghostwriter JR Moehringer on his institution-shaking memoir, Spare, he was not taking half measures. The American writer and Pulitzer... Continue reading at The Guardian
[ The Guardian | 2023-01-07 18:42:05 UTC ]
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The CES conveyor belt of PCs doesn’t let up. Lenovo has been busy. Let’s start with its latest YogaBook, the dual-screen YogaBook 9i. Instead of folding like a conventional laptop, this… thing unfurls a screen atop another, with a slimline keyboard at the bottom. Thankfully, as well as the... Continue reading at Engadget
[ Engadget | 2023-01-06 12:15:23 UTC ]
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#kindle
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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The Baillie Gifford Prize is the most prestigious nonfiction literary award in the world. We checked in with some past winners about their year in reading. * Craig Brown, 2020 Baillie Gifford Prize-winner for 150 Glimpses of the Beatles, recommends: Geoff Dyer is the funniest and most original... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-01 14:20:48 UTC ]
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#past winners
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