Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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The Simulmatics Corporation also sought to predict riots and influence Vietnam, Jill Lepore writes. Continue reading at The Washington Post
[ The Washington Post | 2020-11-13 13:00:00 UTC ]
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While books about the outgoing US president have been bestsellers for the last four years, Trump might be a step too far for some publishersFact-checkers are quaking in their boots amid reports that Donald Trump could be being “courted for a new tome on his time in the White House”. The... Continue reading at The Guardian
[ The Guardian | 2020-11-11 14:24:45 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided--but the Nielsen numbers are in. Editor's note: According to updated data from Nielsen, 56.9 million total viewers watched prime time coverage of election night 2020 across 21... Continue reading at AdWeek
[ AdWeek | 2020-11-04 22:15:12 UTC ]
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Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-04 05:01:32 UTC ]
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The Spare Room Project is collaborating with Penguin Random House to temporarily transform into "The Space Zoom Project" – an adaptation of the scheme in light of continued home-working across the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 21:12:52 UTC ]
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Jimmy Fallon, local authors and devoted regulars are rallying to help Once Upon a Time in Montrose — the country's oldest kids' bookstore — survive the pandemic that has destroyed so many small businesses. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-27 12:00:02 UTC ]
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Girl A, the novel that was the centre of a bidding frenzy on both sides of the Atlantic, looks set to catapult Abigail Dean into the bestseller lists Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 05:10:18 UTC ]
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In the modern digital media landscape, we are not the customers — or even the audience — we are the product. Every time we log on, our personal data including where we go, what we search for, who we interact with and what we buy is scraped, siphoned,... Continue reading at Engadget
[ Engadget | 2020-10-24 15:00:11 UTC ]
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A Frisco startup is looking to cut through the noise of other social media apps and give digital content creators a way to reach more fans. TUBBR, an invite-only social network, announced landing Angel Funding from Global Ascent Partners that it plans to use for its upcoming beta launch.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
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Synchronicity Films is developing a limited series based on Andrew O'Hagan’s Mayflies, with screenwriter Andrea Gibb on board to adapt the novel. Continue reading at The Bookseller
[ The Bookseller | 2020-10-22 09:40:11 UTC ]
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Customers have reported days of disruption to the Nook e-reader service, as well as other systems that the company said have since been restored. After users reported issues with Nook e-reader book access for days, with Barnes & Noble saying Monday that a “system failure” was interrupting... Continue reading at Fast Company
[ Fast Company | 2020-10-14 17:46:15 UTC ]
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Tocqueville’s masterpiece is a reminder of the strengths and weaknesses of the American political experiment. Continue reading at The Washington Post
[ The Washington Post | 2020-10-14 14:04:31 UTC ]
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Since introducing the Google News Initiative in 2018, the company has used the $300 million journalism project to fight disinformation and help publishers make money. Now, Google is also investing in journalism-specific software with Journalist Studi... Continue reading at Engadget
[ Engadget | 2020-10-14 11:00:47 UTC ]
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Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek
[ AdWeek | 2020-10-14 10:00:00 UTC ]
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Hodder Studio has signed an investigative work on deepfakes by journalist and author Michael Grothaus, along with a six-part accompanying podcast. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 05:34:01 UTC ]
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Checkouts of digital books from a popular service are up 52 percent since March. Publishers say their easy availability hurts sales. Continue reading at Wired
[ Wired | 2020-10-01 11:00:00 UTC ]
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The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at The New York Times
[ The New York Times | 2020-09-30 23:08:15 UTC ]
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The founders of Children's Book North have advised industry staffers in the north to network as they look to reduce publishing's London focus. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 20:38:57 UTC ]
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West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 13:54:26 UTC ]
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