Converse Has More Springfield in Its Step With New Simpsons Sneakers

Let's say it like Comic Book Guy: Best. Collaboration. Ever. Fox's dysfunctional yet loving animated family, The Simpsons, have joined with Converse for a line of screen-printed Chuck Taylor sneakers. Through Converse retailers and Journeys.com, you can get your paws on these colorful high-tops festooned with Homer, Marge, Bart, Lisa, Maggie, catch phrases, chalk scrawls and more. The Simpsons, in production now on its 25th season, is the longest-running scripted show in TV history and one of the biggest licensing hits of the past few decades. It's a multibillion-dollar franchise in swag alone, with plenty of footwear over the years. You didn't have puffy, oversized Bart-head slippers? What a sad childhood that must've been. The Chuck Taylor All Star collection comes in adult and kid sizes. All together now: Woo-hoo! More images below.      Continue reading at 'AdWeek'

[ AdWeek | 2013-06-25 00:00:00 UTC ]

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IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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Wood steps down at Templar

Bonnier-owned Templar today announced that creative director Amanda Wood is stepping down.... Continue reading at The Bookseller

[ The Bookseller | 2014-02-05 00:00:00 UTC ]
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A Killer’s Last Steps

A couple months ago I began the tour for my book about President John F. Kennedy’s assassination with a lecture at Southern Methodist University in Dallas—a talk I was told would be attended by four members of the Oswald family. Also at the lecture were three men who knew a lot about Nov. 22,... Continue reading at Slate

[ Slate | 2013-11-18 00:00:00 UTC ]
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Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
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Michael House Stepping Down as President, Publisher of Chicago Defender

Chicago Defender President and Publisher Michael House is stepping down. House will retire effective Sept. 30 and will take a position with the National Newspaper Publishers Association, the Washington, D.C.-based federation that represents more th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-18 00:00:00 UTC ]
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UBM CEO to Step Down

David Levin is stepping down as CEO of UBM after eight years at the head of the UK-based events and communications giant, the company announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-16 00:00:00 UTC ]
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Will the Quebec Government Step In to Try To Save Small Bookstores?

Hearings begin in Quebec to consider the regulation of book prices that would favor small bookstores. One economist argues that this will ultimately hurt the book industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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HarperCollins Steps Up in Fiction

The two-book deal William Morrow signed with Patricia Cornwell earlier this month was just the latest high-profile deal in a concerted effort by parent company HarperCollins to rebuild the house’s fiction list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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McKearney to step down at The Reading Agency

Miranda McKearney is to step down from her role as director of The Reading Agency in December.... Continue reading at The Bookseller

[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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Scarpetta film moves a step closer

A film based on Patricia Cornwell's famous protagonist Dr Kay Scarpetta moves a step closer following a publishing deal with HarperCollins. Continue reading at BBC News

[ BBC News | 2013-08-15 00:00:00 UTC ]
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Bob Carrigan Steps Down as IDG Communications CEO

 Bob Carrigan is stepping down as CEO of IDG Communications Worldwide, the company announced today. Carrigan will transition out of his role at the end of IDG's fiscal year, ending September 30, and will join the company's board of directors. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-06 00:00:00 UTC ]
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If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Barnes & Noble CEO steps down following dismal financial reports

Barnes & Noble CEO William Lynch resigned after the company reported disappointing fourth-quarter numbers. The bookstore chain also recently announced that it's seeking another company with which to produce the B&N Nook tablet devices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-10 00:00:00 UTC ]
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High-profile moves a 'retrograde' step for women

The departure of Victoria Barnsley from HarperCollins, and the appointment of Dame Gail Rebuck to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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CEIR CEO to Step Down

Doug Ducate has announced his intention to step down as CEO of the Center for Exhibition Industry Research (CEIR) by the end of 2013. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-25 00:00:00 UTC ]
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iCrossing CEO Don Scales Steps Down

Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency. Scales will take a buyout, per a source close to the situation, from parent Hearst Magazines,... Continue reading at AdWeek

[ AdWeek | 2013-06-19 00:00:00 UTC ]
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Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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Hodder steps up online communities

Hodder is stepping up its online consumer engagement programme. Three new community hubs are... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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