Content overload on the web is a turn-off: here's how to manage it

Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while waiting for one of the few existing web pages to load.Those were perhaps innocent days. But then, as publishers started to realise the power of the internet, and the number of online users increased, the shift towards the digital era became inexorable. As a result, the available content grew exponentially, while people’s attitudes to content discovery radically changed. Related: The first ever banner ad: why did it work so well? Related: Brands should welcome entry of news publishers' into content marketing Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-05-18 00:00:00 UTC ]
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Other Publishing stories related to: 'Content overload on the web is a turn-off: here's how to manage it'

Maryland Legislature Passes Law Supporting Library Access to Digital Content

The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ensure libraries #rhode island #digital content #libraries

Question of the Day: How did data shape content creation in a year of change?

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday

[ Digiday | 2021-03-10 02:00:00 UTC ]
More news stories like this | News stories tagged with: #post question #ways publishers #create content #vice president #publishing summit

DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:05:16 UTC ]
More news stories like this | News stories tagged with: #presidential election #digital media

Netflix is turning Lupita Nyong’o’s children’s book into an animated musical.

Some welcome news for those of you with little ones running and/or crawling around your ankles right now: Oscar-winner Lupita Nyong’o’s bestselling 2019 children’s book Sulwe is getting a small screen musical adaptation. Netflix announced earlier today that Sulwe will join a roster of upcoming... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-18 18:28:11 UTC ]
More news stories like this | News stories tagged with: #children’s book

Google will pay News Corp outlets for using their content

Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget

[ Engadget | 2021-02-17 18:42:24 UTC ]
More news stories like this | News stories tagged with: #three-year agreement #financial terms #news corp

Claire McGowan turns to true crime with Audible

Claire McGowan's first non-fiction title The Vanishing Triangle will be released exclusively on Audible in April 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 11:13:11 UTC ]
More news stories like this | News stories tagged with: #true crime #claire mcgowan

Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #first-party data #hearst magazines #hearst

Ken Burns and Lynn Novick Turn Their Lens, and Jeff Daniels's Voice, to Hemingway

In the run up to 'Hemingway,' a three-part, six-hour documentary to run on PBS April 5-7, three of the series' major participants discussed what it was like to take on the complicated author. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #stores appeared #online content #directly resembles #digital publisher

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

[ Digiday | 2021-02-03 05:01:00 UTC ]
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Ethan Hawke turns his acting experience — and past infidelities — into brilliant fiction

The recycled gossip is tiresome, but what’s most irritating about “A Bright Ray of Darkness” is that it’s really good. Continue reading at The Washington Post

[ The Washington Post | 2021-02-02 14:00:00 UTC ]
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Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content

Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
More news stories like this | News stories tagged with: #post germany #saga egmont #spanish-language content #ebooks #egmont #digital publisher

When I find fiction too draining, I turn to books about books. They can be as thrilling as a whodunit.

Among other things, you’ll learn how a crime novel is written and what it’s like to own a book store in Scotland. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 07:52:38 UTC ]
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New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book licenses #print materials #libraries #e-book #digital content

“Kink” Confronts the Challenge of Turning Sex Into Literature

In this ambitious anthology, short stories sit at various intersections of smolder and technical accomplishment. Continue reading at New Yorker

[ New Yorker | 2021-01-23 11:00:00 UTC ]
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Yusuf/Cat Stevens is turning his song “Peace Train” into a children’s book.

Some pleasant news! In honor of “Peace Train”s 50th anniversary, Yusuf/Cat Stevens has announced that the illustrated children’s book Peace Train, using the lyrics of the famous song, will be published May 11th via HarperCollins. It will be followed by a picture book adaptation of Stevens’ song... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-13 17:36:37 UTC ]
More news stories like this | News stories tagged with: #illustrated children #picture book #children’s book

Manage Your 2021 TBR With These Reading List Apps

These eight reading list apps can help you stay organized and focused on your reading goals throughout 2021. Continue reading at Book Riot

[ Book Riot | 2021-01-08 11:40:00 UTC ]
More news stories like this | News stories tagged with: #stay organized

Verizon, Hearst reach agreement that will keep WBAL content on Fios | COMMENTARY

Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
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A year to turn the page

The year 2020 has been humbling in the face of nature. The coronavirus pandemic rattled the earth and revealed just how unstable the ground beneath us was. For journalists, the avalanche of life-or-death news crashed into an industry already beset by acute financial strain, the warping effects... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-12-18 13:00:43 UTC ]
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