Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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Two political books have been big winners this year thanks to a certain someone in the White House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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#sales channel
In its latest market report, Slovakia's publishers' association says the overall book market was worth up to €110 million (US$135.3 million) in 2016. Fiction rose to 27 percent of those sales. The post Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
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Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
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Brazil's book market saw real growth of 3.1% last year, according to Brazilian book trade publication PublishNews. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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Figures from OpenBook's 'Reading X' conference show that promising growth for the market, including a big uptick in online book sales in 2017. The post OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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Several international participants in next week's Children's Books Salon–produced by Frankfurter Buchmesse New York and Publishing Perspectives–speak to us about the children's book sector in their respective markets today. The post Children’s Books Salon Participants’ Insights Into Markets in... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-19 00:00:00 UTC ]
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The print book market has posted growth in value for the third year running, with 2017 inching up 0.09% on 2016. Continue reading at The Bookseller
[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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Czech publishers see gains in 2016's market performance but are concerned about stubbornly high VAT rates and falling book prices. The post Czech Book Market Gains Tempered by Tax Rates, Falling Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-07 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Richard Prieur, executive director of ANEL in Québec, talks about the association’s work to support the flourishing francophone book market in Canada. The post ANEL’s Richard Prieur on the Strengths of the French Canadian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-13 00:00:00 UTC ]
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As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an 'exponential curve.' The post Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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#book marketing
With a bright, new stand design and a newly launched Ukrainian Book Institute, the country's publishers and literature made a big splash in Frankfurt. The post Ukrainian Publishers Look to Further Develop Their Book Market and International Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
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Italy's book market is “leaving the [economic] crisis behind” with “positive signals” including a small rise in the value of print sales. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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What a to-do there has been about this year's Man Booker Prize. First, it was the shortcomings of the longlist, which, according to Britain's Telegraph, had "overlooked some of the year's most exciting releases". Then, of course, it was all about the shortlist, which had too many Americans on... Continue reading at Stuff
[ Stuff | 2017-10-12 00:00:00 UTC ]
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When Shanghai Jiaotong University hosted a fourth forum of China’s academic publishers last month, however, the consensus among the speakers was that the sector’s “Going Out” strategy is now entering its 2.0 era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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#academic publishing
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He has book-eating children and sees more change ahead for international publishing. Nielsen Book's Andre Breedt briefs Frankfurt Buchmesse's 'The Markets' The post At Frankfurt’s ‘The Markets’: Nielsen’s Andre Breedt on Edible Books and Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
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Larger book publishing companies in Russia attract more government support, say critics, while smaller houses struggle to keep up. The post Russian Book Market Consolidation: Is It Closing Out Smaller Players? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-12 00:00:00 UTC ]
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