‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-13 00:00:00 UTC ]
News tagged with: #revenue stream #online video #people watching #cat video

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Liu Ruilin on Imaginist Press and China’s Publishing Future

Liu Ruilin discusses her innovative Beijing-based publishing house Imaginist Press and shares her views on design, culture and China's publishing future. The post Liu Ruilin on Imaginist Press and China’s Publishing Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing future

West appointed deputy publisher for Sphere Fiction

Little, Brown Book Group has hired Maddie West as the new deputy publisher for its Sphere Fiction imprint, replacing Rebecca Saunders. West, who is currently editorial director at Atlantic imprint Corvus, will focus on publishing commercial women’s fiction for the list. Saunders, previously... Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sphere fiction #deputy publisher #2nd february

Police guard at Houellebecq's French publisher

A reinforced police guard has been installed at the offices of Flammarion, publisher of Michel Houellebecq's latest novel Soumission (Submission), according to the website of French daily Le Parisien. The novel, published in France today (7th January), is set in 2022 and tells of a new Muslim... Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publisher #michel houellebecq #soumission submission

Publishers unite to condemn Charlie Hebdo attack

Arab publishers have joined those from France and from the international publishing community in voicing condemnation of today's terror attack on the offices of French satirical magazine Charlie Hebdo, which saw 12 people lose their lives with a further 11 wounded. Author Salman Rushdie... Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terror attack #arab publishers

France's publishers pay tribute to Charlie Hebdo staff

The French Publishers Association (Syndicat National de l’Edition, SNE) said in a statement this afternoon that it was “deeply upset” by today's terror attack against publication Charlie Hebdo and “freedom of the press, expression and right to publish, the foundations of democracy.” Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terror attack

Penguin to publish Paris Lees memoir

Penguin has acquired the memoir of young transgender activist Paris Lees. The book, which is as yet untitled, is “an original literary endeavour throwing light on feminism, sexuality, upbringing and class”, said the publisher. Helen Conford, publishing director at Penguin Press, acquired the... Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin press #helen conford #united agents #long time #release date

Facebook founder’s book club choice sends sales rocketing

Mark Zuckerberg’s selection of The End of Power by Moisés Naím sparks ‘seismic change’ in the book’s fortunes, with 18 months’ sales outstripped in daysHow to be a winner: the books that inspire Mark Zuckerberg and other high flyersWhy would Mark Zuckerberg recommend The End of Power? Facebook... Continue reading at The Guardian

[ The Guardian | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook founder #media diet #world bank

Publishers Weekly's Top Comics Stories of 2014

The 10 most popular stories about graphic novel and comics published on publishersweekly.com in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular stories #comics published

Hispabooks: Challenging Stereotypes of Spanish Literature

Hispabooks, a book publisher specialized in translating Spanish titles into English, offers an impressive selection of Spanish novels to readers around the world. The post Hispabooks: Challenging Stereotypes of Spanish Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-07 00:00:00 UTC ]
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Nathan L. Brown: The Self-Publishing Poet Laureate

Oklahoma's former Poet Laureate Nathan Brown discusses how his career was transformed by his decision to transition into self-publishing, tripling sales. The post Nathan L. Brown: The Self-Publishing Poet Laureate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-07 00:00:00 UTC ]
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Belarusian publisher on trial for selling books without state registration

Declared ‘extremist’ by repressive regime, Ihar Lohvinau faces heavy fine and the closure of shop described as ‘vital hub for the country’s fragile literary community’An award-winning publisher in Belarus who angered the country’s government by publishing a book containing an image of police... Continue reading at The Guardian

[ The Guardian | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #police brutality #ihar lohvinau

Kickstarter publishing projects raised $22m in 2014

Publishing projects launched on crowd-sourcing website Kickstarter raised $21.8m (£15m) internationally in 2014, according to the company’s end-of-year round-up. Last year, 22,252 Kickstarter projects reached their funding goals thanks to $529m of pledges from 3.3m backers. Continue reading at The Bookseller

[ The Bookseller | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals

Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek

[ AdWeek | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shed light #paid media #ve found #brand affinity #pop culture #buddhist nun

Four Questions for...Intrinseca Publisher Jorge Oakim

We talked to Oakim, publisher of the Brazilian house Intrinseca, about his knack for finding bestsellers, the challenges facing publishers in his country, and some of the titles he's most excited about on his forthcoming list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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What does ‘premium publisher’ mean, anyway?

"Premium publisher" may be one of the most overused words. We asked a sampling of stakeholders what it means. Here's what they said. The post What does ‘premium publisher’ mean, anyway? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publisher

Microcosm Mergers with Elly Blue Publishing

Microcosm Publishing has taken on the operations of Elly Blue Publishing with company founder Elly Blue named marketing director for the full Microcosm/Elly Blue list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #microcosm publishing

Court Rejects Publishers’ Latest Appeal in GSU Copyright Case

The decision means that the case is headed back to the district court, although the publishers could to the Supreme Court. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decision means #headed back #district court #supreme court

Mark Zuckerberg's 2015 challenge? Read more

Zuckerberg wrote that he's resolved to read more new books and is inviting Facebook users to join in. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg

Zuckerberg sets up Facebook book club

Facebook founder Mark Zuckerberg has set up a book club on the social networking site, attracting more than 120,000 likes in three days. Continue reading at The Bookseller

[ The Bookseller | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club