Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically data transformed into something actionable. It’s human, not machine, it’s qualitative and quantitative and it’s taken from multiple sources.” Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
Bella Pagan, senior commissioning editor at Pan Macmillan and Tor, has been promoted to editorial director at Pan Macmillan Fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
More news stories like this
Pan Macmillan's wellness and lifestyle imprint Bluebird has acquired the memoir of British mental health and LGBT campaigner and vlogger, Jonny Benjamin, describing how he was pulled back from the brink of suicide by a perfect stranger. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
More news stories like this
Cambridge University Press is an integral part of the University of Cambridge and shares the university's objectives to advance knowledge, education, learning, and research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this
Pan Macmillan has bought the UK and Commonwealth rights to publish Oprah Winfrey’s first cookbook. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
More news stories like this
Publishers need to become 'genuine members of reading communities themselves,' says Leena Normington, recently of Pan Macmillan's 'Book Break' channel. The post ‘Who Will My Colleagues Be?’ Rising Star Leena Normington appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-15 00:00:00 UTC ]
More news stories like this
The 2016 British Book Design and Production Awards finalists have been revealed, with publisher Penguin leading the nominations with six titles on the shortlist, followed closely by Pan Macmillan (five), with strong showings from The Folio Society (four titles), Frances Lincoln and Little Tiger... Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
More news stories like this
Pan Macmillan has acquired a stand-alone fantasy novel, The Never King, by Jon Abbot. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
More news stories like this
Hodder & Stoughton is publishing a book on the "inside story" of the EU referendum authored by Craig Oliver, David Cameron’s communications director, this autumn. Continue reading at The Bookseller
[ The Bookseller | 2016-07-26 00:00:00 UTC ]
More news stories like this
Pan Macmillan has given a handsome new look to the classics list it bought in 2015. Continue reading at The Bookseller
[ The Bookseller | 2016-07-20 00:00:00 UTC ]
More news stories like this
Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old articles as it is creating new ones. The approaches range from BuzzFeed applying the listicle format to new topics and repurposing video as text to The New... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
More news stories like this
Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this
Pan Macmillan’s Leena Normington is leaving the company’s BookBreak YouTube channel after a year, with the publisher now recruiting for a new creative producer. Continue reading at The Bookseller
[ The Bookseller | 2016-06-14 00:00:00 UTC ]
More news stories like this
Pan Macmillan has signed science writer Steven Johnson to its non-fiction list, after acquiring Wonderland: How Play and Delight Made the Modern World, due to publish November 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
More news stories like this
Pan Macmillan has acquired two "major" neuroscience titles to build its non-fiction list in the area of pop-science. Continue reading at The Bookseller
[ The Bookseller | 2016-05-28 00:00:00 UTC ]
More news stories like this
Google’s scanning project and the subsequent lawsuits once commanded the attention of the publishing and library worlds. But in the end, the litigation merely confirmed a few realities of modern publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this
Pan Macmillan has acquired the autobiography of actor, presenter, historian and author Sir Tony Robinson. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
More news stories like this
Pan Macmillan has scored a hat-trick this week by taking three number one positions across fiction and non-fiction in the Nielsen BookScan bestseller charts. Continue reading at The Bookseller
[ The Bookseller | 2016-05-06 00:00:00 UTC ]
More news stories like this
This week I asked Jodie Mullish, Communications Director at Bluebird, Pan Macmillan about her role and what advice she had for those looking for a job in publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-04-30 00:00:00 UTC ]
More news stories like this
Pan Macmillan has acquired the autobiography of English rock drummer Woody Woodmansey, to tell the story of what it was really like to be in the band that made Ziggy Stardust. Continue reading at The Bookseller
[ The Bookseller | 2016-04-09 00:00:00 UTC ]
More news stories like this
Pan Macmillan has bought audio rights to 11 books from bestselling author Peter James, in a move to consolidate his audio publishing within the publisher. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this