Consumer insight 'now at the heart of publishing'

Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically data transformed into something actionable. It’s human, not machine, it’s qualitative and quantitative and it’s taken from multiple sources.” Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]

Other news stories related to: "Consumer insight 'now at the heart of publishing'"


Forbes Watson warns against complacency after print rise

The book trade should not get complacent following a rise in print book sales, Anthony Forbes Watson, managing director of Pan Macmillan, warned delegates to Nielsen’s Book Insights Conference 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-03-25 00:00:00 UTC ]
More news stories like this


Pan Macmillan 'deeply saddened' by Cruyff's death

Pan Macmillan non-fiction publisher Robin Harvie has said he is “deeply saddened” by the news of footballing great Johan Cruyff. Continue reading at The Bookseller

[ The Bookseller | 2016-03-25 00:00:00 UTC ]
More news stories like this


Ken Clarke memoirs to Pan Mac

Politican Ken Clarke has signed a deal with Pan Macmillan for his memoirs Kind of Blue. Continue reading at The Bookseller

[ The Bookseller | 2016-03-15 00:00:00 UTC ]
More news stories like this


Pup's power to heal memoir to Bluebird

Bluebird, Pan Macmillan's wellness and lifestyle imprint, is publishing a memoir about the healing power of an animal’s love. Continue reading at The Bookseller

[ The Bookseller | 2016-03-12 00:00:00 UTC ]
More news stories like this


'Chilling' BBC exec's debut The Girlfriend to Pan Mac

Pan Macmillan has acquired a debut psychological thriller The Girlfriend by BBC drama development executive Michelle Frances. Continue reading at The Bookseller

[ The Bookseller | 2016-03-05 00:00:00 UTC ]
More news stories like this


Harper Lee Dies at 89

Citing confirmation from multiple sources, numerous media outlets have reported that Pulitzer Prize-winning author Harper Lee has died at age 89. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this


Dystopian debut The Space between the Stars to Pan Mac

Pan Macmillan has acquired The Space between the Stars by debut novelist Anne Corlett. Continue reading at The Bookseller

[ The Bookseller | 2016-02-13 00:00:00 UTC ]
More news stories like this


Jack Monroe moves to Bluebird for next cookbook

Pan Macmillan has bought world rights for food writer and campaigner Jack Monroe’s third book Cooking on a Bootstrap. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this


Johnston Press in advanced talks to buy the i newspaper in £25m deal

Cut-price national owned by Evgeny Lebedev sells about 275,000 copies daily, and has been seen as key in helping stablemate the Independent stay afloatJohnston Press is in advanced talks to buy the i, the cut-price national newspaper owned by Evgeny Lebedev, in a move which multiple sources say... Continue reading at The Guardian

[ The Guardian | 2016-02-11 00:00:00 UTC ]
More news stories like this


Pan Mac pre-empts The Holocaust Before Hitler

Pan Macmillan has pre-empted a new history acquisition: The Holocaust Before Hitler. Continue reading at The Bookseller

[ The Bookseller | 2016-02-11 00:00:00 UTC ]
More news stories like this


Ebook sales falling for the first time, finds new report

Research by the Bookseller shows that sales for the ‘big five’ UK publishers dropped in 2015Ebook sales for the UK’s five biggest publishers fell in 2015, according to a new report in the Bookseller, collectively declining 2.4%, to 47.9m units. It is the first drop in numbers of books sold in... Continue reading at The Guardian

[ The Guardian | 2016-02-03 00:00:00 UTC ]
More news stories like this


Hardihood's Raw Cake on the menu for Bluebird

Pan Macmillan is publishing a book from a raw superfood confectionary company based in East London. Continue reading at The Bookseller

[ The Bookseller | 2016-01-23 00:00:00 UTC ]
More news stories like this


Pan Mac launches pocket-sized classics imprint

Pan Macmillan has launched a new hardback classics imprint: Macmillan Collector’s Library. Continue reading at The Bookseller

[ The Bookseller | 2016-01-23 00:00:00 UTC ]
More news stories like this


Pan Mac buys Oprah Winfrey memoir

Pan Macmillan has acquired Oprah Winfrey’s memoir The Life You Want, a book that uses her own story as the source of inspirational advice. Non-fiction publisher Robin Harvie bought UK and Commonwealth rights from Jennifer Rudolph Walsh at WME and will publish the memoir in January 2017,... Continue reading at The Bookseller

[ The Bookseller | 2015-12-04 00:00:00 UTC ]
More news stories like this


Pan Macmillan and Orkney Library launch Hurricane Book Club

Pan Macmillan and Orkney Library & Archive have joined forces to launch a new joint reading initiative, The Hurricane Book Club. Continue reading at The Bookseller

[ The Bookseller | 2015-11-24 00:00:00 UTC ]
More news stories like this


Pan Mac wins detective series in three-way auction

Pan Macmillan has acquired the Dales Detective series by Julia Chapman following a three-way auction. Continue reading at The Bookseller

[ The Bookseller | 2015-11-12 00:00:00 UTC ]
More news stories like this


Tesco and Pan Mac partner to support Readathon

Tesco and Pan Macmillan have partnered to raise money in support of national reading charity Readathon, working to provide books for sick children in the UK’s 30 largest children’s hospitals.  Continue reading at The Bookseller

[ The Bookseller | 2015-11-06 00:00:00 UTC ]
More news stories like this


MPIBA 2015: Kids' Books Contribute to High-Octane Show

Children's books have long been an integral part of the Mountains and Plains Independent Booksellers Fall Discovery Show, and this year's gathering at the Renaissance Denver Hotel, held October 8–10, was no exception. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-20 00:00:00 UTC ]
More news stories like this


Five years of FutureBook

The FutureBook Conference has become one of The Bookseller’s leading events. This year we celebrate its fifth birthday, and this has allowed us to both celebrate how it has become an integral part of the book business’ digital transformation and also look to its future. Continue reading at The Bookseller

[ The Bookseller | 2015-09-08 00:00:00 UTC ]
More news stories like this


'Firecracker of a novel' to Pan Macmillan

Pan Macmillan has acquired a dystopian trilogy, the first draft of which was published on story writing community Wattpad, at auction for a six-figure sum. Senior commissioning editor Bella Pagan bought UK and Commonwealth rights to Slavedays and its sequels by Vic James [pictured] from Robert... Continue reading at The Bookseller

[ The Bookseller | 2015-08-27 00:00:00 UTC ]
More news stories like this