Consumer insight 'now at the heart of publishing'

Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically data transformed into something actionable. It’s human, not machine, it’s qualitative and quantitative and it’s taken from multiple sources.” Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]

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Morris joins Tonkinson at Pan Mac

Olivia Morris will be assistant editor of Pan Macmillan’s new lifestyle imprint headed up by Carole Tonkinson. Morris comes to Pan Macmillan from Simon & Schuster, where she held the role of Editorial Assistant. She previously worked as assistant to literary agent at Diane Banks... Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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Brian Blessed memoir to Pan Mac

Pan Macmillan has acquired actor Brian Blessed’s autobiography. Editorial director Ingrid Connell bought UK and Commonwealth rights from Tim Bates at Pollinger Ltd. Blessed has been acting for more than 50 years and has appeared in more than 200 films and TV programmes, including "Star Wars:... Continue reading at The Bookseller

[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Pan Mac signs Finnish cosy crime

Pan Macmillan has bought a Finnish detective series, described as a “Nordic take on Agatha Christie’s Miss Marple”. Natasha Harding acquired world English rights to the books, to be called The Lavender Ladies Detective Agency in the UK, by Minna Lindgren from the Elina Ahlback Literary... Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Pelican’s new browser-based reading website takes flight with grace

With subtle interactive features and simple, bold design, Penguin’s resurrected non-fiction imprint places the focus on the reading experienceAfter reading Economics: The User’s Guide by Ha-Joon Chang, published by Pelican Books, I feel confident enough to explain the word “disintermediation”.... Continue reading at The Guardian

[ The Guardian | 2014-11-24 00:00:00 UTC ]
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Pan Mac signs J B Morrison sequel

Pan Macmillan has acquired a new novel by former musician J B Morrison. Natasha Harding acquired UK and Commonwealth rights, including Canada, to Frank Derrick’s Holiday of a Life Time from Nicola Barr at Greene & Heaton. Morrison, also known as Jim Bob, is part of Carter the Unstoppable... Continue reading at The Bookseller

[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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Pan Mac buys Taraborrelli on Beyonce

Pan Macmillan has bought J Randy Taraborrelli’s new biography of Beyoncé. Editorial director Ingrid Connell acquired UK and Commonwealth rights from Dorie Simmonds of the Dorie Simmonds Agency Ltd on behalf of Grand Central Publishing. Connell said: “J Randy’s books are always insightful,... Continue reading at The Bookseller

[ The Bookseller | 2014-11-21 00:00:00 UTC ]
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Consumer insight 'now at the heart of publishing'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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HC appoints Fiona Allen as communications director

Fiona Allen has been appointed as the new communications director for HarperCollins Publishers UK, following Susanna Frayn’s decision to step down after 13 years with the company. Allen worked for Waterstones for eight years, most recently as head of brand communications, and will start her new... Continue reading at The Bookseller

[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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Baldacci wins Best International Fiction Book at Sharjah

David Baldacci’s YA novel The Finisher (Pan Macmillan) took the crown for the Best International Fiction Book at the Sharjah International Book Fair Awards yesterday (5th November). Michele Young, children’s rights director at Pan Macmillan, received the award on behalf of Baldacci from the... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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Pan Macmillan buys “enchanting” fantasy read

Pan Macmillan is to publish Uprooted, the new novel from fantasy writer Naomi Novik. Editorial director Julie Crisp acquired UK and Commonwealth rights from Del Rey, part of Penguin Random House in the US. Novik is the author of the Temeraire series, published in the UK by Harper Voyager. Continue reading at The Bookseller

[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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Interactive trailer for Peter James paperback

Pan Macmillan has created a “choose your own ending” book trailer for the paperback release of Peter James’ Want You Dead. Can you save Red? shows a kidnapped woman tied up, and asks viewers to choose one of three endings, placing the character’s fate and freedom in their hands. Continue reading at The Bookseller

[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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Orion creates group publicity department

Orion has created a new group publicity department, to be headed by Helen Richardson, who takes on the role of group publicity and communications director. The new department will comprise of two teams – a non-fiction team led by deputy publicity director Elizabeth Allen, and a fiction team led... Continue reading at The Bookseller

[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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Pan Mac signs Twin Peaks novel from co-creator Frost

Pan Macmillan is to publish The Secret Lives of Twin Peaks, a novel by Mark Frost, the co-creator of television show “Twin Peaks”. Adult publisher Jeremy Trevathan and editorial director Julie Crisp bought the novel as a pre-empt from agent Ed Victor during this year’s Frankfurt Book... Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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