Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically data transformed into something actionable. It’s human, not machine, it’s qualitative and quantitative and it’s taken from multiple sources.” Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
Written By: Charlotte Williams Publication Date: Fri, 05/08/2011 - 08:30 Pan Macmillan's Macmillan New Writing scheme will continue despite the head of the imprint leaving the company. Will Atkins, who worked at Pan Macmillan for five years and was its editorial director for fiction, has left... Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 14:30 Orbit commissioning editor Bella Pagan will be joining Tor, Pan Macmillan's science fiction and fantasy imprint, as a senior commissioning editor on 1st November. Pagan will report to Pan Macmillan fiction publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 15:54 Macmillan Children's Books has appointed current Carlton Publishing m.d. Belinda Rasmussen to the role of publisher. She will report directly to Pan Macmillan m.d. Anthony Forbes Watson, and will join the Pan Macmillan... Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 21/07/2011 - 13:31 Pan Macmillan has secured world rights to a second book from the computer entrepreneur Lord Alan Sugar, and has used his 840,000 Twitter followers to help choose the front cover. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 14/07/2011 - 15:02 Pan Macmillan has bought world rights in a novel discovered in the slush pile of Luigi Bonomi Associates. Publishing director Wayne Brookes bought rights to The Lost Library and a second book by AM Blake from Thomas Stofer. The... Continue reading at The Bookseller
[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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Sara Lloyd, Pan Macmillan: "The basic process of writing will stay quite stable, but the authors who will do particularly well are ones who think about how to build a digital audience." Continue reading at BBC News
[ BBC News | 2011-06-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 21/06/2011 - 08:32 Penguin General has combined its publicity and marketing teams into a single communications department, with publicity director Amelia Fairney becoming communications director of Penguin General. The role of marketing... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 17/06/2011 - 10:56 Blockbuster writer Jackie Collins is to get a backlist makeover and a new marketing push, after Simon & Schuster bought her first 20 novels from Pan Macmillan. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 07/06/2011 - 10:47 Crime writer David Hewson is to novelise the Bafta-winning Danish crime TV series "The Killing" for Pan Macmillan, following the publisher's acquisition of world novelisation rights. Acquiring editor Trisha Jackson said:... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 01/06/2011 - 09:52 E-book sales accounted for over 8% of Pan Macmillan's trade sales in the first quarter of 2011, with the publisher predicting a rise to up to 10% by the end of the year. Over the same period, the publisher's sales of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 15/03/2011 - 15:45 Apple's latest version of its iBooks app, which allows ebooks to have a pictorial layout similar to printed books and supports full page illustrations, has been hailed by one publisher as being "the beginning of a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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