Consumer insight 'now at the heart of publishing'

Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically data transformed into something actionable. It’s human, not machine, it’s qualitative and quantitative and it’s taken from multiple sources.” Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
News tagged with: #modern publishing #consumer insight #integral part #sara lloyd #communications director #pan macmillan #multiple sources

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New Pan Mac site targets direct-to-consumer

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[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Classics publishers are refreshing their editions of modernist authors James Joyce and Virginia... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Indie publishers enjoy 'strong' Christmas

Independent publishers have reported a stronger Christmas than in 2010, with Waterstones showing... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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IPC Media appoints Evans as publisher of Marie Claire

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[ Media Week | 2012-01-06 00:00:00 UTC ]
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[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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[ AllThingsD | 2012-01-05 00:00:00 UTC ]
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[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
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[ The New York Times | 2011-12-25 00:00:00 UTC ]
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[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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[ Media Week | 2011-12-14 00:00:00 UTC ]
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[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Hoffman Media to Cease Publishing Sandra Lee Semi-Homemade Magazine

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[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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