Conde Nast International’s digital chief: ‘You can’t win a race for reach’

"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde title Vogue, that means having many different international editions that have their own identities while at the same time developing common services, like a content-management system, that cater to each. The post Conde Nast International’s digital chief: ‘You can’t win a race for reach’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-27 00:00:00 UTC ]
News tagged with: #digital chief #international editions

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HC: digital 'at 20%' of UK revenues

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[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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A quarter of Hive sales digital, says Gardners

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[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Cult of the Leader wins CMI Management Book award

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[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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Orion to publish R J Ellory digital exclusive

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[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Now and Then Jumps into Digital Short Pool

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[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Digital-only short story trails Fforde novel

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[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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International print sales retreat—but US ebooks 'slowing'

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[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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VIDEO: International festival of comic books

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[ BBC News | 2012-02-01 00:00:00 UTC ]
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January book spend falls as digital bites

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[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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B&N expands international content team

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[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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Big names lose print traction in digital 2011

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[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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BA letter goes out to council chiefs

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[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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A Winning Winter Institute

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[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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Anobii chief says drop DRM to fight Amazon

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[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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The Black Project wins graphic novel prize

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[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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'Agile' publishing at Digital Book World

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[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Move to Digital: Lose Your Unwanted Books

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[ PC World | 2012-01-23 00:00:00 UTC ]
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