The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast Entertainment, has begun signing YouTube stars to wide-reaching agreements that will make the publisher the exclusive representative for the creators' digital deals, including ad sales for their YouTube channels. As part of the deals, the YouTube creators will star in original shows to air on Conde Nast's properties and contribute to its various publications.The first of these deals is with make-up artist Kandee Johnson, whose main YouTube channel boasts 2.4 million subscribers and has notched 262.9 million views. Ms. Johnson will star in a number of original series to be produced by Conde Nast Entertainment. Those series will run across Conde Nast's YouTube channels, publication sites and its streaming video site, The Scene, as well as on properties that it has syndication deals with, such as AOL, Yahoo, Dailymotion, Roku and Xbox. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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A dozen books a year? Some writers are accelerating the pace in this brave new world of ebooks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-15 00:00:00 UTC ]
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Digs, Meredith Video Studios DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit) and Extreme Craft Challenge (ever wondered how to... Continue reading at AdWeek
[ AdWeek | 2012-05-14 00:00:00 UTC ]
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Soho Press, an independent publisher with a full-time staff of nine, is made up of a band of fiercely loyal book lovers. The press was taken over by publisher Bronwen Hruska in 2010.Juliet Grames, Soho’s senior editor, said, about working with her: “For our first 25 years we were a quality... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
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The shortlist for the £10,000 Caine Prize includes stories by authors from Nigeria, Kenya,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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A rare week gives us three celeb memoirs by boldface names: Sissy Spacek, Gregg Allman, and Dan Rather are telling all. Turns out, fame is great and all, but what stars really want is a book deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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A multi-book deal for celebrity chef Lorraine Pascale, a memoir from “Strictly Come Dancing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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A new video offers Harry Potter fans a glimpse of the books and activities – the chance to be "Sorted" into a house or to duel with other users – that will be enjoyed on official Harry Potter website "Pottemore." Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-04 00:00:00 UTC ]
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The newest 'Star Wars' novel, 'Fate of the Jedi: Apocalypse,' holds the No. 8 slot on the New York Times bestseller list. Success has become the norm for the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-27 00:00:00 UTC ]
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E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division. Continue reading at Media Week
[ Media Week | 2012-03-07 00:00:00 UTC ]
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The Google eBooks store has been merged into the company's wider entertainment portal with... Continue reading at The Bookseller
[ The Bookseller | 2012-03-07 00:00:00 UTC ]
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Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff. Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million... Continue reading at AdWeek
[ AdWeek | 2012-03-05 00:00:00 UTC ]
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Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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Quadrille has acquired a title by TV chef and owner of London restaurant The Star of India Reza... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Crime writer Peter James, Chinese author and screenwriter Bi Feiyu and children’s writer... Continue reading at The Bookseller
[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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Comic book fans gather in the French city of Angouleme to celebrate the 39th international festival of comic books. Continue reading at BBC News
[ BBC News | 2012-02-01 00:00:00 UTC ]
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Amazon has been pushing into new markets with products like the Kindle ebook, but investors are worried that the expansion is coming at the expense of profits. Continue reading at BBC News
[ BBC News | 2012-01-31 00:00:00 UTC ]
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Wenner Media has named a new chief digital officer, David Kang, who becomes the third person to hold the position in less than a year. Wenner hired its first chief digital officer, Steven Schwartz, in 2009. He left in May for his old employer, Reuters. The next person in the job, Michael... Continue reading at AdWeek
[ AdWeek | 2012-01-11 00:00:00 UTC ]
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