Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to offer print and digital subscriptions to its titles directly through Amazon, which will take a cut of the revenue. Going through Amazon allows Condé Nast to simplify its subscription process, which traditionally happens through direct mail and the insert cards tucked into magazines' print editions. Customers will be able to manage all aspects of their subscriptions within their Amazon accounts. Condé Nast president Bob Sauerberg tells Reuters: "We want to go from selling print subscriptions to selling access to all our content." Selling both print and digital subscriptions through Amazon should help the publisher increase its number of digital readers, who currently comprise 4% of its subscribers base.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-20 00:00:00 UTC ]
News tagged with: #print editions #vanity fair #direct mail #digital readers

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WTWH Media Launches Solar Power World Magazine

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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W&N pre-empts debut in six-figure deal

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[ The Bookseller | 2011-10-20 00:00:00 UTC ]
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AMI Strikes $550 Million Deal With RR Donnelley

American Media, Inc. [AMI] is executing an aggressive digital strategy with the help of RR Donnelley—AMI awarded the company a contract to assist with its digital convergence that extends until the year 2020 that is worth an estimated $550 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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MCB signs irie deal with Rastamouse

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[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Godfray asks BL to "review" Amazon link

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[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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British Library reinstates Amazon link

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[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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Magazines Look to TV…Again

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[ AdWeek | 2011-10-18 00:00:00 UTC ]
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[ Folio Magazine | 2011-10-17 00:00:00 UTC ]
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British Library attacked for Amazon link

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[ The Bookseller | 2011-10-14 00:00:00 UTC ]
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[ The Bookseller | 2011-10-14 00:00:00 UTC ]
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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Hearst Magazines partners Race Online 2012

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[ Media Week | 2011-10-12 00:00:00 UTC ]
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[ Media Week | 2011-10-12 00:00:00 UTC ]
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BSkyB axes Sky Magazine

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[ Media Week | 2011-10-12 00:00:00 UTC ]
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[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Book Business Has Big Hopes for Biography of Steve Jobs

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[ The New York Times | 2011-10-07 00:00:00 UTC ]
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[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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