Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to offer print and digital subscriptions to its titles directly through Amazon, which will take a cut of the revenue. Going through Amazon allows Condé Nast to simplify its subscription process, which traditionally happens through direct mail and the insert cards tucked into magazines' print editions. Customers will be able to manage all aspects of their subscriptions within their Amazon accounts. Condé Nast president Bob Sauerberg tells Reuters: "We want to go from selling print subscriptions to selling access to all our content." Selling both print and digital subscriptions through Amazon should help the publisher increase its number of digital readers, who currently comprise 4% of its subscribers base.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-20 00:00:00 UTC ]
News tagged with: #print editions #vanity fair #direct mail #digital readers

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Bangor Metro Regional Magazine to be Sold to Private Investors

Bangor Metro, a six-year old business, lifestyle and opinion magazine serving the Bangor, Maine region, will be sold next month to a group of investors within the city—principally Jack Cashman of Cashman Asset Management, a long-time Bangor businessman. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-05 00:00:00 UTC ]
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Cuts to hit Liverpool library services

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[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Barnes & Noble shares under pressure as company explores Nook ebook business options

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[ MarketWatch.com | 2012-01-05 00:00:00 UTC ]
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Meredith Acquires FamilyFun Magazine from Disney Publishing Worldwide

Meredith Corporation is acquiring the assets of Disney Publishing Worldwide’s FamilyFun. Beginning in March 2012, FamilyFun and its associated special interest publications, as well as Toyhopper and other magazine apps, will be published by Meredith. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
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S&S' Reidy: Digital could 'reshape international business'

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[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Harper in Deal with IPS for Christian Bookstore Distribution

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[ Publishers Weekly | 2011-12-19 00:00:00 UTC ]
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Digital marketeers set for busy Christmas Day

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[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Reader's Digest Association Cuts 150 Jobs Worldwide

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[ Folio Magazine | 2011-12-16 00:00:00 UTC ]
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The Amazon Workaround

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[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-15 00:00:00 UTC ]
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[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
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[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
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[ Betanews | 2011-12-09 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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[ PC World | 2011-12-08 00:00:00 UTC ]
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[ AdWeek | 2011-12-03 00:00:00 UTC ]
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