College textbook maker Pearson eyes NFTs to claim a cut of second-hand sales

NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first selling it. Others are looking at NFTs to earn a buck from the secondary market too, including the publishers of college textbooks.Pearson, which said in 2019 it would focus on digital textbook sales, wants a piece of the action. “In the analogue world, a Pearson textbook was resold up to seven times, and we would only participate in the first sale,” CEO Andy Bird told Bloomberg this week. “The move to digital helps diminish the secondary market, and technology like blockchain and NFTs allows us to participate in every sale of that particular item as it goes through its life."There's an obvious reason why students resell textbooks. They're expensive! Students often have to spend hundreds of dollars on required materials each semester — or even hundreds of dollars on a single textbook. Selling on a textbook when it's no longer needed just makes sense.Turning textbooks into NFTs and banking on the blockchain to track ownership of them (from “owner A to owner B to owner C,” as Bird put it) seems unnecessary, though. Digital rights management already exists and doesn't need to go anywhere near cryptocurrency. Pearson has a $15 per month subscription service for its textbooks as well.Bird could simply be bloviating about a zeitgeisty technology to try and keep Pearson's investors... Continue reading at 'Engadget'

[ Engadget | 2022-08-03 20:10:20 UTC ]
News tagged with: #second-hand sales #nft advocates #major attributes #secondary market #analogue world #makes sense #pearson

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Amazon has '80% online share', claims new survey

Written By: Lisa Campbell Publication Date: Wed, 09/03/2011 - 09:48 Ten times as many people shop at Amazon than online at Waterstone's, a survey has revealed, while more than half of respondents bought books online. The research, carried out by the Institute of Direct Marketing,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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World Book Night books defy the critics as sales grow

Written By: Philip Stone and Felicity Wood Publication Date: Fri, 04/03/2011 - 09:43 The majority of the books to be handed out tomorrow (5th March) as part of World Book Night have already received a sales boost in 2011. The figures will be a welcome fillip for the organisers, with founder... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Pearson to investigate Libyan stake

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[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Atkinson takes top, kids books climb and the Beeb boosts sales

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[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Profits and sales up at John Smith

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[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Cutting Out Middleman to Sell Small Ads Online

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[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Penguin has best-ever year as Pearson profits leap

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[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Booktrust funding cut by 50%

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[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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High Court challenge launched over library cuts in Gloucestershire and Somerset

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[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Waterstone's cuts 17 head office staff

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[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Downward Trend in Bookstore Sales Continues

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[ Publishers Weekly | 2011-02-21 00:00:00 UTC ]
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Hearst sets eyes firmly east with Lagardère deal

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[ Media Week | 2011-02-17 00:00:00 UTC ]
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[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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French book sales down 1.5% in 2010

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[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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Hounslow postpones library cuts

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[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Dire January fails to thaw frozen early 2010 sales

Written By: Philip Stone Spending at UK booksellers in January 2011 was up just 0.7% on a dire January last year when the "big freeze" plunged book sales to a five-year low. According to Nielsen BookScan data, £108.6m was spent at UK booksellers in the four weeks to 29th January, up just... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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[ Folio Magazine | 2011-02-01 00:00:00 UTC ]
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