Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans

Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-08 18:05:36 UTC ]

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Children's author brings books to life through augmented reality

There's nothing quite like having a book literally come to life in the palm of your hands. Continue reading at Stuff

[ Stuff | 2017-06-26 00:00:00 UTC ]
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The NewFronts So Far: Truth, Half-Truths and Truth Fatigue

DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending... Continue reading at Advertising Age

[ Advertising Age | 2017-05-05 00:00:00 UTC ]
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Read the First Six Pages of the New Issue of the Award-Winning Comic Pope Hats

I’ve raved before—to friends, to co-workers, and to Slate readers—about Ethan Rilly’s beautiful and subversive comic book Pope Hats. Issue No. 5, coming soon, is the longest and most fascinating installment yet. Returning to the friendship of neurotic law clerk Frances and actress-on-the-rise... Continue reading at Slate

[ Slate | 2017-05-04 00:00:00 UTC ]
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New York Times Kicks Off NewFronts, Tests Crowd's Patience

It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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Acid Attacks And Augmented Reality: How Priya's Mirror Is Using Tech To Change India

Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women. Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women.Pokémon Go has made 2016 an exciting year for augmented reality... Continue reading at Fast Company

[ Fast Company | 2016-10-28 00:00:00 UTC ]
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Gardena Serra rallies to beat Bishop Amat, 28-12

Pow! Bam! Boom! Sorry for borrowing terms from a comic book, but that pretty much describes Gardena Serra’s third-quarter performance on Friday night in La Puente. The Cavaliers turned loose their many athletes and scored touchdowns on three consecutive possessions against Bishop Amat while... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-15 00:00:00 UTC ]
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Comic books come to VR through an app

You may have felt immersed in a comic book before, but never quite so literally as this. Madefire has released a free Gear VR preview app that lets you read its Motion Books in virtual reality. As you might guess, it's all about depth. Pages now fill... Continue reading at Engadget

[ Engadget | 2016-10-12 00:00:00 UTC ]
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The Major Licensing Trends of 2016

Among the trends at this year's Licensing International Expo were properties aimed at a pre-school audience, books tied to reality shows, and augmented reality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Google Takes Books Through The Looking Glass With Augmented Reality

The technology could one day serve as the basis for a product that embraces the physical book, while adding cool digital content on top.Technology that would bring the experience of reading a book into the 21st century—and not by replacing the book with a computer—was patented today by Google,... Continue reading at Fast Company

[ Fast Company | 2016-03-04 00:00:00 UTC ]
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Tristram Shandy: The Comic Book

Tristram Shandy has been adapted into other media a surprising number of times for a novel that would appear to be unadaptable. The composer Michael Nyman has released excerpts from an opera based on the novel, begun in 1981 and still apparently “in progress.” Michael Winterbottom’s 2005 film... Continue reading at Slate

[ Slate | 2016-02-19 00:00:00 UTC ]
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iPad buying guide: How to choose an iPad Pro, iPad Air, or iPad mini

So you’re in the market for a new iPad. Excellent choice—I couldn’t live without mine. It’s my companion when I’m catching up on news and email in the morning over tea, reading a comic book in the evening to unwind, or watching a movie while traveling on a plane. But these days, picking an iPad... Continue reading at PC World

[ PC World | 2015-11-23 00:00:00 UTC ]
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Indonesian Startup Gives Books a New Dimension

AR&Co, an Indonesian startup that specialized in augmented reality, presented new possibilities for storytelling at the Frankfurt Book Fair. The post Indonesian Startup Gives Books a New Dimension appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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Library app lets you check out 'The Walking Dead' and other digital comics

Before it was a TV show and video game, The Walking Dead was a comic book from publisher Image Comics. It's a great series and if you're interested in catching up on the source material for the TV show, you might be in luck. The public library app,... Continue reading at Engadget

[ Engadget | 2015-08-26 00:00:00 UTC ]
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This year's big Comic-Con collectible? Posters. Especially those by Mondo

Comic-Con may still be a hotbed of comic book and graphic novel revelry, but the tastes of the genre aficionado have shifted since the first days of the San Diego gathering in the 1970s. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-11 00:00:00 UTC ]
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Powers, The First TV Show Made Exclusively For PlayStation, Is About Superhero Detectives

The new series is based on a comic book and graphic novel imprint of the same name.At E3 yesterday, Sony announced a new TV show produced exclusively for the PlayStation Network. The new animated show, Powers, is "based on the comic book and graphic novel series of the same name," said its... Continue reading at Fast Company

[ Fast Company | 2014-06-10 00:00:00 UTC ]
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Comic-Con 2013: A look at past comic books and a glimpse of the genre's future (+video)

Gerard Jones, author of 'Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book,' explains the origins of comic books, the hardships they went through, and where they are apt to go next.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-20 00:00:00 UTC ]
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Paula Deen to star in comic book

Bluewater President Darren Davis states that a 'Female Force’ comic book featuring Deen will be published this October despite recent controversy over alleged racial slurs made by Deen.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-14 00:00:00 UTC ]
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Paula Deen Comic Book to Be Released

The media company that brought you comic books starring Martha Stewart and Hillary Clinton have announced they will release a comic book about embattled chef Paula Deen, after being urged by Deen fans.     Continue reading at ABC News

[ ABC News | 2013-07-12 00:00:00 UTC ]
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AR-Commerce

Augmented reality has had success enhancing content and advertising, but many, including Michela O’Connor Abrams, president of Dwell Media, believe its real value lies in e-comme Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Information Diet: Andrew Lincoln

What’s the first information you consume in the morning? It would have to be my alarm clock. That’s purely because my son has a tendency to sit on my chest—he’s not yet 3—and look me square in the eye and say, “Milk.” He’s a bit like the child from The Shining. And that’s around 5:30 in the... Continue reading at AdWeek

[ AdWeek | 2013-02-11 00:00:00 UTC ]
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