Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans

Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-08 18:05:36 UTC ]

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Stan Lee, legendary Marvel Comics architect, dies

Stan Lee, the creative dynamo who revolutionized the comic book and helped make billions for Hollywood by introducing human frailties in superheroes such as Spider-Man, the Fantastic Four and the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-11-13 00:00:00 UTC ]
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Stan Lee, the arch superhero of comic books, is dead at 95

There will never be ’nuff said about this legendary creator. The man born Stanley Lieber published his first comic book under the pseudonym Stan Lee in 1941–Captain America Comics #3–and he never looked back. He went on to create some of the most memorable, beloved, pivotal characters in all of... Continue reading at Fast Company

[ Fast Company | 2018-11-12 00:00:00 UTC ]
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Publishing Perspectives Talks Thursday: Glukhovsky and Jobava

At 10:30 a.m. daily, join us on the International Stage, Hall 5.1 (A128), for talks on the industry and subscriptions, publishing and politics, and augmented reality at its most practical. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Your Morning Break With Newsmakers hile at... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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To Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon in a Donald Duck Comic Book

While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek

[ AdWeek | 2018-09-21 00:00:00 UTC ]
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Netflix chooses Mark Millar's 'Prodigy' as its second comic book

Netflix already has a second comic book lined up mere weeks after its first one hit stores. The service has unveiled Prodigy, a Mark Millar-penned comic book due in both digital and paper forms on December 5th. The series revolves around Edison Cra... Continue reading at Engadget

[ Engadget | 2018-08-14 00:00:00 UTC ]
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Netflix releases a trailer for 'The Magic Order' comic book

If you still can't wrap your head around the fact that Netflix is publishing a comic book, maybe this trailer can help. The streaming giant has released an animated trailer for The Magic Order by Mark Millar's comic book empire, which Netflix snapped... Continue reading at Engadget

[ Engadget | 2018-05-31 00:00:00 UTC ]
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Netflix's first comic book is Mark Millar's 'The Magic Order'

When Netflix acquired Mark Millar's comic book empire in August, many assumed the streaming service would just adapt his various works for the screen. That isn't quite the case: Netflix announced today that it will publish The Magic Order as a comic... Continue reading at Engadget

[ Engadget | 2017-11-08 00:00:00 UTC ]
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iPad Pro vs. iPad mini 4 vs. iPad: Which one should you buy?

Update 9-13-2017: This article has been updated to reflect a price increase for the 256GB and 512GB models of the iPad Pro.So you’re in the market for a new iPad. Excellent choice—I couldn’t live without mine. It’s my companion when I’m catching up on news and email in the morning over tea,... Continue reading at PC World

[ PC World | 2017-09-13 00:00:00 UTC ]
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Suspects leap from the board as classic game Cluedo turned into a comic book

When Paul Allor began writing Clue, a new comic book miniseries based on the popular board game from Hasbro, he had many versions of the game to look to for inspiration. Continue reading at Stuff

[ Stuff | 2017-07-02 00:00:00 UTC ]
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Children's author brings books to life through augmented reality

There's nothing quite like having a book literally come to life in the palm of your hands. Continue reading at Stuff

[ Stuff | 2017-06-26 00:00:00 UTC ]
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International Hot Book Properties, Week of June 26, 2017

A comic book by a French feminist blogger, and a novel by an Indian author about nine different peoples' relationship with one woman are among the books generating buzz this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-26 00:00:00 UTC ]
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The NewFronts So Far: Truth, Half-Truths and Truth Fatigue

DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending... Continue reading at Advertising Age

[ Advertising Age | 2017-05-05 00:00:00 UTC ]
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Read the First Six Pages of the New Issue of the Award-Winning Comic Pope Hats

I’ve raved before—to friends, to co-workers, and to Slate readers—about Ethan Rilly’s beautiful and subversive comic book Pope Hats. Issue No. 5, coming soon, is the longest and most fascinating installment yet. Returning to the friendship of neurotic law clerk Frances and actress-on-the-rise... Continue reading at Slate

[ Slate | 2017-05-04 00:00:00 UTC ]
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New York Times Kicks Off NewFronts, Tests Crowd's Patience

It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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Acid Attacks And Augmented Reality: How Priya's Mirror Is Using Tech To Change India

Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women. Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women.Pokémon Go has made 2016 an exciting year for augmented reality... Continue reading at Fast Company

[ Fast Company | 2016-10-28 00:00:00 UTC ]
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Gardena Serra rallies to beat Bishop Amat, 28-12

Pow! Bam! Boom! Sorry for borrowing terms from a comic book, but that pretty much describes Gardena Serra’s third-quarter performance on Friday night in La Puente. The Cavaliers turned loose their many athletes and scored touchdowns on three consecutive possessions against Bishop Amat while... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-15 00:00:00 UTC ]
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Comic books come to VR through an app

You may have felt immersed in a comic book before, but never quite so literally as this. Madefire has released a free Gear VR preview app that lets you read its Motion Books in virtual reality. As you might guess, it's all about depth. Pages now fill... Continue reading at Engadget

[ Engadget | 2016-10-12 00:00:00 UTC ]
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The Major Licensing Trends of 2016

Among the trends at this year's Licensing International Expo were properties aimed at a pre-school audience, books tied to reality shows, and augmented reality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Google Takes Books Through The Looking Glass With Augmented Reality

The technology could one day serve as the basis for a product that embraces the physical book, while adding cool digital content on top.Technology that would bring the experience of reading a book into the 21st century—and not by replacing the book with a computer—was patented today by Google,... Continue reading at Fast Company

[ Fast Company | 2016-03-04 00:00:00 UTC ]
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Tristram Shandy: The Comic Book

Tristram Shandy has been adapted into other media a surprising number of times for a novel that would appear to be unadaptable. The composer Michael Nyman has released excerpts from an opera based on the novel, begun in 1981 and still apparently “in progress.” Michael Winterbottom’s 2005 film... Continue reading at Slate

[ Slate | 2016-02-19 00:00:00 UTC ]
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