Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]

Other Publishing stories related to: 'Close to Run PRH Consumer Marketing Unit'


Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gail rebuck


AUC Press closes office amid Cairo protests

The offices of the American University in Cairo Press and its Tahrir Bookstore, both situated on... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american university #cairo press


Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns


Three Minneapolis Presses Unite for Little Free Library Promotion

Three Twin Cities literary presses already renowned for collaborating in unconventional ways to promote books and authors are partnering with a Wisconsin literacy group and a Minneapolis museum to promote literacy, publicize the mission of each of the nonprofit organizations involved, and sell... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promote books #promote literacy


Portas report: half of consumer spend off high street

Mary Portas is expected to suggest cutting regulations for traders and launching a national... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high street #mary portas


Bloomsbury Institute enters reader events market

Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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OFT closes ebook probe, but EC inquiry continues

The European Commission has announced it has opened formal antitrust proceedings to investigate... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission


Consumer Reports Bundles iPad Sub with Print Edition

Consumer Reports is joining the ranks of publishers offering iPad subscriptions bundled at no extra cost to its print subscribers, beginning with its January 2012 issue, set to hit newsstands next week. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer reports #print subscribers #hit newsstands


Media Decoder Blog: Time Warner Picks New Head for Time Inc. Magazine Unit

The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the country’s largest magazine publisher. Continue reading at The New York Times

[ The New York Times | 2011-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine unit #laura lang


Academic sector outperforming market

The surge of students attending higher education institutions ahead of funding changes in 2012... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Scholastic targets younger market

Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic uk


Foyles to close One New Change today

Written By: Lisa Campbell Publication Date: Wed, 02/11/2011 - 14:06 Foyles has brought the closure of its One New Change branch forward by five months, announcing its last day of trade as today (2nd November). The mini-chain originally announced last month it would shut down in April next year... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #change today


PA conference to study changing international markets

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international conference #export sales #english language #susie nicklin #british council #international markets #uk publishers


'Well-funded' Literature Prize may run in 2012

Written By: Benedicte Page Publication Date: Wed, 12/10/2011 - 16:06 Publishers, agents, writers, scouts and literary critics are backing the new Literature Prize announced today but all names other than those already released are being kept under wraps, spokesperson Andrew Kidd has told The... Continue reading at The Bookseller

[ The Bookseller | 2011-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literature prize #ll announce #advisory committee


Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter compared #showing growth


Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing


Hive consumer campaign to launch with competition

Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:20 Gardners will launch its consumer marketing campaign for Hive next Wednesday (October 12th) with an online competition with crime fiction author Mark Billingham. The campaign is called "Have the Last Word", with Billingham... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online competition


Trump, Rich Dad's Kiyosaki Put Twist on E-book Marketing

Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World

[ PC World | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert kiyosaki


Foyles to close One New Change store

Written By: Lisa Campbell Publication Date: Wed, 05/10/2011 - 09:00 Foyles will close its One New Change branch when its lease expires in April 2012 to "free up resources" for its forthcoming Stratford branch and recently opened Bristol shop. The booksellers at Foyles One New Change will be... Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director