Clive Palmer buys huge ad to push plan to fund malaria drug as possible cure for Covid-19 | Amanda Meade

Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug hydroxychloroquine as a possible cure for Covid-19.The bright yellow ad took over pages two and three of the national broadsheet. The former politician had already placed Facebook ads touting his appearance on Sunrise, where he talked up his plan to launch a large-scale manufacturing plant for the drug. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2020-03-27 01:06:05 UTC ]
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Hodder Children's Books buys YA debut

Hodder Children's Books has bought two novels from debut author Carla Spradbery, acquiring... Continue reading at The Bookseller

[ The Bookseller | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder children


Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #premium content


Bloomsbury buys New Holland list

Bloomsbury has signed the natural history list from New Holland publishers, a total of more than... Continue reading at The Bookseller

[ The Bookseller | 2013-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury buys #holland publishers


Amazon's Kindle MatchBook will let consumers buy print and ebook versions together

The new program, which is scheduled to launch in October, would let Amazon users buy a discounted ebook for qualifying titles if they bought the print version as well. But many publishers have yet to come aboard. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle matchbook #ebook versions #print version


Major Publishers Untroubled by Ad Blocking

According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #remove ads #recent report


Hardie Grant buys Quadrille

Australian publisher Hardie Grant has bought independent Quadrille for an undisclosed sum.... Continue reading at The Bookseller

[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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Browsers block ads, threaten free sites, researchers say

Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World

[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content publishers #vicious cycle


MP: Lincolnshire library plans "unacceptable"

Lincolnshire county council's plans for its library network have been criticised in the... Continue reading at The Bookseller

[ The Bookseller | 2013-08-22 00:00:00 UTC ]
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Nielsen buys Bowker businesses

Nielsen has signed an agreement to purchase two of Bowker's key businesses. The move gives it... Continue reading at The Bookseller

[ The Bookseller | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key businesses


Nielsen To Buy Two R. R. Bowker Book Tracking Services

In a move that enhances its global print and ebook tracking and sales analysis capabilities, Nielsen is acquiring book data vendor R. R. Bowker’s Business Intelligence and Commerce Solutions product units. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global print #business intelligence


News Corp Launches Global Private Ad Exchange

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing arm #rupert murdoch #rubicon project #trading desks #business units


Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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More Print News Subscribers Plan To Cancel Subs, Uptick In Mobile Consumption

It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile consumption #magazine publishers #print circulation


Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
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LSU Libraries Granted Additional Funding for Digitizing Louisiana Newspapers

The LSU Libraries' Special Collections division was recently awarded $210,000 from the National Endowment for the Humanities, or NEH, to digitize an additional 100,000 pages of Louisiana newspapers published from 1836 through 1922. This marks ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lsu libraries #national endowment


Elsevier buys Woodhead

Publisher Elsevier has acquired Woodhead Publishing Limited which specialises in science and... Continue reading at The Bookseller

[ The Bookseller | 2013-08-13 00:00:00 UTC ]
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Serpent's Tail buys Australia's Dressmaker

Serpent's Tail has bought Australian novel The Dressmaker, soon to be filmed with Kate... Continue reading at The Bookseller

[ The Bookseller | 2013-08-13 00:00:00 UTC ]
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Wattpad tries crowd-funding

Online writing community Wattpad has launched a fan funding experiment to allow members to pledge... Continue reading at The Bookseller

[ The Bookseller | 2013-08-12 00:00:00 UTC ]
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Publishers Object to E-Book Plan for Apple

Five major U.S. publishers objected to the Justice Department's proposal to limit Apple's influence in the electronic books market, saying it would effectively alter their existing settlements with the U.S. government. Continue reading at AllThingsD

[ AllThingsD | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers object #publishers objected #justice department


AOL agrees to buy Adap.tv for $405M

AOL Inc. agreed to buy Adap.tv for about $405 million, gaining online video advertising technology used by the world's largest brands and agencies.The price includes about $322 million in cash and $83 million in AOL common stock, subject to certain adjustments. Adap.tv will operate independently... Continue reading at Crains New York

[ Crains New York | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue #falling short