City and Regional Magazines Capitalize on Custom Publishing

City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Why? Business growth among city and regional publishers has evolved in many ways, encompassing digital and social marketing (for those with the requisite online traffic), events, and even retail. Possibly most significant, however, is growth in the form of ancillary print publications or custom publishing for clients. Article Continues After Advertisement When opportunity knocks... When SagaCity Media Inc., based in Portland, Oregon, began publishing Portland Monthly 13 years ago, it set off a domino effect of sorts. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
News tagged with: #make sense #share information

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US to publish E L James journal for writers

An E L James book to help aspiring writers record their "innermost thoughts" - Fifty... Continue reading at The Bookseller

[ The Bookseller | 2013-03-11 00:00:00 UTC ]
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For Time Inc., a return to magazine stand-alone status

An era came to an end last week when Time Warner announced it would be spinning off its storied magazine division by the close of the year, leaving the owner of People, InStyle, Fortune, Sports Illustrated and, of course, Time to fend for itself as a publicly traded Time Inc. The announcement... Continue reading at Crains New York

[ Crains New York | 2013-03-10 00:00:00 UTC ]
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Literary Magazines Adapt to the Digital Age

There are 866 publications in Poets & Writers’ database of literary magazines, 14 of which were added in early 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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Author Turns to Self-Publishing, with Help From ‘Podmates’

Brenda Peterson is one of the growing number of authors who are working on self-published projects in addition to writing books released by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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News Corp. publishing firm to start with $2.6 billion in cash

News Corp.'s soon-to-be publishing company will begin life with no debt and about $2.6 billion in cash -- illustrating the parent company's attempt to provide the new entity with solid financials and money for acquisitions. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-09 00:00:00 UTC ]
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Small Publishers Rule Pen/Faulkner Fiction Award Shortlist

Coffee House Press, with two finalists, and Cinco Puntos Press join FSG and Pantheon with titles on the shortlist for this year's prestigious PEN Faulkner Award for fiction. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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In Filing, News Corp. Says It Will Provide $2.6 Billion to Its New Publishing Company

News Corporation’s new publishing company will get an infusion of $2.6 billion in cash and will have no debt when it separates from the company’s higher-growth cable channels and Hollywood studio this summer. In a filing with the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-08 00:00:00 UTC ]
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Sixty Years of Sterling Wisdom from the “Lord of Publishing”

Legendary literary agent Sterling Lord shares wisdom from his 60 years in publishing and reflects the current business, which he says is more like selling appliances than art. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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IPC says 'business as usual' as Time Warner plans to spin off publishing arm

IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week

[ Media Week | 2013-03-07 00:00:00 UTC ]
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Is the Romance of Publishing Dead?

Has the romance of publishing the way of liquor-fueled lunches, first-class book tours and boozy book parties? Or is there still enough hope and passion in publishing to sustain it? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Time Warner spinning off Time Inc. magazine biz this year

Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York

[ Crains New York | 2013-03-07 00:00:00 UTC ]
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A Festival of Cookbooks in the City of Light

The Paris Cookbook Fair that took place in the Carrousel du Louvre, February 22-24 brought in nearly 3,000 attendees to visit 102 booths of publishers, writers, and agents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-01 00:00:00 UTC ]
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Danish Publisher Network to Use Real Time Bidding

Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Infographic: A Five-Year Look at Magazine Editorial Salaries

Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends... Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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European Publisher Axel Springer Acquires Second Screen App TunedIn

TunedIn Media, the German company behind the second screen “social TV’ app TunedIn, has been acquired by European publishing giant Axel Springer. The amount isn’t being disclosed, so it’s unlikely to be a home ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Why Traditional Publishers Won’t Buy Globe

When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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T Magazine Gets Heat From Readers On Lack of Diversity

After reader pushback, The New York Times’ magazine is looking to include more ethnicities, and the larger media landscape should, too. Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-22 00:00:00 UTC ]
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Arts and Crafts Hot, Though Publisher Attendance Dipped

A noticeable trend at the 2013 New York International Toy Fair, held at the Javits Center February 10–13, was the continued growth of the arts and crafts category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
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Three indie bookstores file lawsuit against Amazon and Big Six publishers

The stores charge that secret agreements made between the publishers and Amazon give Amazon the advantage in selling ebooks, but some industry observers find flaws in their logic. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
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Publishers Say Paywalls, Price Hikes are Working for Newspapers

Four top publishers Tuesday reaffirmed their commitment to print and discussed revenue ideas for bolstering their products. The discussion was part of an executive roundtable at the Key Executives Mega Conference in New Orleans. The publishers of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-20 00:00:00 UTC ]
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