City and Regional Magazines Capitalize on Custom Publishing

City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Why? Business growth among city and regional publishers has evolved in many ways, encompassing digital and social marketing (for those with the requisite online traffic), events, and even retail. Possibly most significant, however, is growth in the form of ancillary print publications or custom publishing for clients. Article Continues After Advertisement When opportunity knocks... When SagaCity Media Inc., based in Portland, Oregon, began publishing Portland Monthly 13 years ago, it set off a domino effect of sorts. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
News tagged with: #make sense #share information

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News Corp publishing loses $2.1bn

News Corporation said its publishing wing, which is set to be split off as a separate business, incurred losses of $2.1bn in the last financial year. Continue reading at BBC News

[ BBC News | 2012-12-21 00:00:00 UTC ]
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2012: the year of self-publishing

The most recent sign that self-publishing is on the rise? New York Times book critic Michiko Kakutani chose a self-released book as one of her favorite titles of the year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite titles


News Corp. Says Publishing Unit Lost Money

The media conglomerate, which plans to separate its entertainment businesses from its publishing businesses into two separate listed stocks next year, said the publishing company would have reported a net loss of $2.08 billion in the year through June 30 if it had been a stand-alone company. Continue reading at AllThingsD

[ AllThingsD | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media conglomerate #entertainment businesses #publishing businesses #net loss


Faber co-publishes interactive '39 Steps'

Faber has teamed up with publishers from different sectors to create an interactive version of... Continue reading at The Bookseller

[ The Bookseller | 2012-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive version


World Publishing Expo Brings New Ideas, New Orders

Newspaper publishing vendors and professionals convene in Frankfurt for education, networking, and business opportunities Publishers, journalists, production vendors, and techies from every corner of the digital market met in Frankfurt, Germany, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business opportunities


Publishers Lunch Opens “Bookateria” Book Discovery Site with Random House

Bookateria, a new book discovery and sales site, features titles that are being discussed, reviewed and recommended by those in the industry and the media. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #book discovery


The War Between Publishers and Libraries Over Ebooks: An Overview

At the heart of the debate between publishers and libraries over ebook pricing and lending is a simple question: do libraries increase book sales or cannibalize them? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook pricing #simple question


Children's publishers ready Christmas digital strategies

Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #western publishers #coming years


Amazon wins EU ebook pricing battle with Apple and major book publishers

The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget

[ Engadget | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union #major publishers #most-favored nation #lagardere sca #hachette livre #striking deals #favored nation


Bonnier to Make Magazine Content Available Via Smart TV Apps

Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big screen


Apps For Everyone: 29th Street Publishing Helps Writers Get Paid

29th Street Publishing sees no reason why selling subscriptions shouldn’t be as easy as blogging. At a time when print magazines such as Newsweek and tablet publications like The Daily are shuttering, the team at 29th Street Publishing is betting on the future of magazines for iPad and... Continue reading at Fast Company

[ Fast Company | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #independent publishing #selling subscriptions


Publishing Personalities Advise on Designing the Bookshop of the Future

Foyles asked for advice on designing the bookshop of the future and several notable publishing personalities shared their ideas with Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-12 00:00:00 UTC ]
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Magazine Closures Down 50 Percent

Magazine closures were down nearly 50 percent from last year, while launches declined 5 percent, according to a recent report released by online periodicals database Mediafinder.com. Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
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Is the USPS Getting Into the Magazine Newsstand Business?

All signs point to the USPS wanting-in on the newsstand business, but it’s up to publishers now. Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
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Bonus for Fifty Shades US publisher

Random House publishers are to reward employees with a $5,000 (£3,103) bonus partly owing to the success of EL James's erotic trilogy, Fifty Shades of Grey. Continue reading at BBC News

[ BBC News | 2012-12-11 00:00:00 UTC ]
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Hearst Puts a Toe Back in Trade Publishing

Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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Amazon publishes vague numbers surrounding Appstore performance, but they're sure looking good

At this point, expecting Amazon to actually divulge genuine numbers surrounding its Kindle business would be akin to expecting that so-called "fiscal cliff" to just vanish overnight. That said, the company's playing a little less coy than usual in a new press release that announces A/B testing... Continue reading at Engadget

[ Engadget | 2012-12-07 00:00:00 UTC ]
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Curtis Brown's self-publishing list 'exciting', say authors

Authors Tony Parsons and Jane Fallon have said Curtis Brown’s new digital self-publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-12-07 00:00:00 UTC ]
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Cuban Publishers Eager to Embrace Ebooks, Open US Market

Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wider audience #spanish-speaking world #trade embargo