City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Why? Business growth among city and regional publishers has evolved in many ways, encompassing digital and social marketing (for those with the requisite online traffic), events, and even retail. Possibly most significant, however, is growth in the form of ancillary print publications or custom publishing for clients. Article Continues After Advertisement When opportunity knocks... When SagaCity Media Inc., based in Portland, Oregon, began publishing Portland Monthly 13 years ago, it set off a domino effect of sorts. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
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Eoin Purcell, formerly editorial director of New Island Books in Dublin, has been appointed to... Continue reading at The Bookseller
[ The Bookseller | 2014-08-08 00:00:00 UTC ]
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When the Canadian Copyright Modernization Act was passed in 2012, publishing associations were happy with certain aspects of the legislation, including its antipiracy measures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Here is a sampling of some of the many authors who will be at this season’s eight regionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Bestselling authors George R.R. Martin and Chuck Palahniuk and director Quentin Tarantino, along with their respective comics publishers Avatar Press, Dark Horse, and Dynamite Entertainment, generated a lot of attention at the recent Comic-Con International about their forthcoming comics projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Penguin has defended its decision to use an image of a doll-like young girl on the cover of a new edition of Charlie and the Chocolate Factory. Continue reading at BBC News
[ BBC News | 2014-08-08 00:00:00 UTC ]
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Amazon has made new additions to its publishing teams in the company's New York and London offices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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Over the past few years, some regional booksellers associations have moved away from holding fall trade shows in favor of onferences or forums to reflect a greater emphasis on authors and education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Veteran publishing consultant Bruce Harris advises publishers to get out of warehousing and fulfillment and into their own branded bookstores. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-07 00:00:00 UTC ]
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Compared to Google and Facebook, Wikipedia is remarkably tight-lipped when it comes to requests for user data.Although Wikipedia is one of the largest websites in the world, it receives relatively few requests from government agencies for user information, especially compared to companies like... Continue reading at Fast Company
[ Fast Company | 2014-08-06 00:00:00 UTC ]
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Just two weeks on from reporting a large increase in profits, Gannett has announced the splitting of its broadcast and publishing divisions into separate companies. It means that Gannett's British newspaper outfit, Newsquest, will find itself as part of the publishing arm and, quite possibly,... Continue reading at The Guardian
[ The Guardian | 2014-08-06 00:00:00 UTC ]
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Lia Ronnen has been appointed publisher of Workman imprint, Artisan. Ronnen replaces Ann Bramson, who will now acquire books across Workman imprints in the newly created role of executive director, special projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Independent publisher Silvertail Books has signed a book of business lessons from British... Continue reading at The Bookseller
[ The Bookseller | 2014-08-06 00:00:00 UTC ]
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Publishing Technology’s profit and revenue have been significantly hit in the second... Continue reading at The Bookseller
[ The Bookseller | 2014-08-06 00:00:00 UTC ]
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Gannett Co., the owner of USA Today, will split into two publicly traded companies, one focused on broadcasting and digital businesses and the other on publishing, it said today, following the trend that has swept the media business.Signaling its interest in digital investment, the company also... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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Gannett Co. (GCI) plans to split into two publicly traded companies by spinning off its publishing business, including USA Today, and also said it has agreed to buy full ownership of Cars.com. Gannett will separate the publishing business through a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-05 00:00:00 UTC ]
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FastPencil partnered with Evernote to offer the ability to self-publish Evernote notes as print and ebooks, as well as offer distribution and sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-05 00:00:00 UTC ]
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Media giant to create two companies, one of which will focus on broadcasting and digital content and the other on publishingGannett, the publisher of USA Today, is to take full ownership of the auto website Cars.com and spin off its publishing assets into a publicly traded company as it focuses... Continue reading at The Guardian
[ The Guardian | 2014-08-05 00:00:00 UTC ]
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Sainsbury’s has purchased the HarperCollins and Penguin Random House stakes in the Anobii e... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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WWE Magazine is ceasing publication after 30 years in print. The news follows a poor second quarter earnings report for ownership group, WWE, that resulted about 55 job Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-05 00:00:00 UTC ]
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