Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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#publicly traded
#artificial intelligence
#staying safe
#cmo strategy
#newsletters galore
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#—including access
#harry potter
Jo Thomas has won The Romantic Novelists' Association’s (RNA) Joan Hessayon Award for... Continue reading at The Bookseller
[ The Bookseller | 2014-05-22 00:00:00 UTC ]
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On May 21, the social network launched its "Ask the Author" function, a feature that allows readers to submit questions to their favorite authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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#submit questions
#favorite authors
In a letter sent by the AAR to Amazon, which PW has obtained, the organization says it "deplores any attempt by any party that would seek to injure and punish innocent authors...in order to pursue its position in a business dispute." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
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#hachette dispute
The Virgin Soldier author Leslie Thomas has died aged 83. Thomas, who was brought up in a... Continue reading at The Bookseller
[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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Apple attorneys argue that sending the matter to the Second Circuit would “save judicial resources by potentially avoiding the need for a costly trial.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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#appeals court
The Authors Guild is offering legal assistance to any MacAdam Cage author who wishes to mount a legal challenge to the agreement giving control of their ebook rights to MP Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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#authors guild
#legal challenge
#ebook rights
#mp publishing
It sounds like a bad joke: America’s liberals have fallen for a Marx-referencing, Balzac-loving French intellectual who has proposed a worldwide tax on wealth. If Thomas Piketty (pronounced “Tome-AH PEEK-et-ee”) were not traveling around the United States on a triumphant book tour, you might... Continue reading at Slate
[ Slate | 2014-04-23 00:00:00 UTC ]
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#bad joke
#rush limbaugh
New England is home not only to some of the oldest and largest university presses in the U.S. but to one of the most unique ones—University Press of New England, which represents a consortium of four colleges and universities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Jet City Comics, Amazon Publishing’s graphic novel and comics imprint, has released the cover art for the first three issues of "Wool: The Graphic Novel," the comics adaptation of author Hugh Howey’s bestselling, self-published science-fiction novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-29 00:00:00 UTC ]
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#amazon publishing
#comics imprint
#cover art
#comics adaptation
The New York Public Library has launched a new online book recommendation engine powered by Bookish Recommends from New York digital startup Zola Books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-28 00:00:00 UTC ]
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Add value and share content with your followers to nab your next gig, 140 characters at a time.You've probably heard about people who landed a book deals from their popular tweets, or that Seth Meyers found several writers for his new show on Twitter.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-03-27 00:00:00 UTC ]
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#share content
#book deals
#popular tweets
Sara Miles, once a war reporter in Central America, didn’t give religion much thought then. Now she is an Episcopal lay liturgist and preacher taking to the streets of San Francisco and finding God there. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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#finding god
#city block
#war reporter
#central america
Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian
[ The Guardian | 2014-03-25 00:00:00 UTC ]
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#digital positions
#driving traffic
Remember that antitrust suit concerning publishers, ebooks and price rigging? The good news, at least if you bought one of the affected titles between April 2010 and May 2012, is that Amazon is sending some money your way. If the book you purchased... Continue reading at Engadget
[ Engadget | 2014-03-25 00:00:00 UTC ]
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#kindle users
#antitrust suit
In advance of today’s hearing before the U.S. House Committee on the Judiciary, RILA and NRF urge lawmakers to level the playing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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#playing field
Thomas King's "subversive, hilarious, enraging" re-examination of Canada's history with aboriginal people wins $25,000 non-fiction prize Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company
[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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Local Government Association calls on websites to highlight dangers of drinking game linked to several deathsTwitter and Facebook should introduce warnings about the drinking game neknominate, which has been linked to several deaths, councils have said. The Local Government Association (LGA),... Continue reading at The Guardian
[ The Guardian | 2014-02-22 00:00:00 UTC ]
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Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
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#high quality
#make money