Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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Are you an aspiring writer or editor? Wondering how the self-publishing industry works? Our panel will be here on 18 June between 1pm and 2.30pm to offer advice and answer your questionsSelf-publishing is becoming an increasingly popular way for authors to get their work into print. While the... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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#ebook titles
As part of the ongoing transition of the traditional print media, Digital First Media is putting the Daily News' Diamond Avenue building up for sale. The Daily News will relocate to a smaller building elsewhere in the city, said Publisher Gre ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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Amazon’s Jet City Comics imprint is serializing the comics adaptation of sci-fi novelist Hugh Howey’s 'Wool' simultaneously on Comixology and Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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#memorial day
Patterson criticized Amazon's practices while accepting an award for being an Indie Champion at Book Expo America. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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#national tragedy
'Girls,' by Denise Kiernan, continues to hold steady on bestseller lists more than a year after its initial publication. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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The first time Maggie Stiefvater attended BEA, to promote her 2009 Scholastic release, Shiver, a fan rushed up to her as she sat huddled in a booth with her editor, exclaimed, “You’re Maggie Stiefvater,” and fell down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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It was a circuitous and unexpected road that led Amanda Palmer to become an author. Best known as one-half of the punk duo the Dresden Dolls, Palmer had already expanded her creative world to include songwriter, playwright, and blogger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Reduced or zero rates of VAT should be removed from physical books to create a single rate across... Continue reading at The Bookseller
[ The Bookseller | 2014-05-29 00:00:00 UTC ]
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Five years ago, writer Eula Biss, pregnant for the first time, decided to research the controversial topic of vaccinations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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On May 21, the social network launched its "Ask the Author" function, a feature that allows readers to submit questions to their favorite authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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Jo Thomas has won The Romantic Novelists' Association’s (RNA) Joan Hessayon Award for... Continue reading at The Bookseller
[ The Bookseller | 2014-05-22 00:00:00 UTC ]
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In a letter sent by the AAR to Amazon, which PW has obtained, the organization says it "deplores any attempt by any party that would seek to injure and punish innocent authors...in order to pursue its position in a business dispute." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
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#hachette dispute
The Virgin Soldier author Leslie Thomas has died aged 83. Thomas, who was brought up in a... Continue reading at The Bookseller
[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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Apple attorneys argue that sending the matter to the Second Circuit would “save judicial resources by potentially avoiding the need for a costly trial.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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The Authors Guild is offering legal assistance to any MacAdam Cage author who wishes to mount a legal challenge to the agreement giving control of their ebook rights to MP Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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It sounds like a bad joke: America’s liberals have fallen for a Marx-referencing, Balzac-loving French intellectual who has proposed a worldwide tax on wealth. If Thomas Piketty (pronounced “Tome-AH PEEK-et-ee”) were not traveling around the United States on a triumphant book tour, you might... Continue reading at Slate
[ Slate | 2014-04-23 00:00:00 UTC ]
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New England is home not only to some of the oldest and largest university presses in the U.S. but to one of the most unique ones—University Press of New England, which represents a consortium of four colleges and universities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Jet City Comics, Amazon Publishing’s graphic novel and comics imprint, has released the cover art for the first three issues of "Wool: The Graphic Novel," the comics adaptation of author Hugh Howey’s bestselling, self-published science-fiction novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-29 00:00:00 UTC ]
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The New York Public Library has launched a new online book recommendation engine powered by Bookish Recommends from New York digital startup Zola Books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-28 00:00:00 UTC ]
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