Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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The second Twitter fiction festival, searching for authors from across the world to tell stories... Continue reading at The Bookseller
[ The Bookseller | 2014-01-09 00:00:00 UTC ]
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In a letter filed yesterday, Apple attorneys asked Judge Denise Cote to fire its external monitor, Michael Bromwich. The request comes after Bromwich filed a declaration in which he detailed Apple’s resistance to his work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-08 00:00:00 UTC ]
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Biz Stone and Ben Finkel created Jelly to function almost like a modern-day visual search engine.No matter how big the exit, it seems Silicon Valley entrepreneurs eschew retirement. In the case of Twitter (and its $2.1 billion IPO), the cofounders have continued churning out products with... Continue reading at Fast Company
[ Fast Company | 2014-01-07 00:00:00 UTC ]
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Wattpad, the online writing and reading community, continued its long arch of membership growth and increased social connectivity, finishing 2013 with more than 18 million registered users according to data released by the company today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the concept died on the proverbial vine. With the massive proliferation of tablets, however, the... Continue reading at AdWeek
[ AdWeek | 2013-12-20 00:00:00 UTC ]
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#device level
Your chances of buying tangible gifts for the holidays may be fading fast, but your digital options are now wider than ever. Apple has just enabled full gift support on the iBookstore for both iOS and Mac users; you can buy someone a specific book ... Continue reading at Engadget
[ Engadget | 2013-12-18 00:00:00 UTC ]
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Tax officials have been asked to investigate Vice Media, the multi-platform publishing group, over its apparent attempt to recruit an administrator on an unpaid work experience basis.A report on Graduate Fog, the website that offers careers advice to graduates, points to the headline on the job... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
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The books industry still underestimates the disruptive power of Jeff Bezos's awesome ambitionSo Amazon are the bad guys, again. At least according to Harper's Magazine they are. For the former Amazon employee James Marcus, Brad Stone "drops the ball" in his biography of Jeff Bezos, The... Continue reading at The Guardian
[ The Guardian | 2013-12-13 00:00:00 UTC ]
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The European Union’s top legal advisor ruled on Thursday that laws requiring communications providers to retain all data, even to combat crime, are incompatible with fundamental rights. Advocate General Pedro Cruz Villalón of the European Court of Justice (ECJ) said in a published opinion that... Continue reading at PC World
[ PC World | 2013-12-12 00:00:00 UTC ]
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It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD
[ AllThingsD | 2013-12-10 00:00:00 UTC ]
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Fans of Rupert Murdoch's musings on Twitter can now share his thoughts with their friends this festive season. No, the Times isn't publishing a Christmas supplement compiling its owner's thoughts – New York artist Michelle Vaughan has produced letterpress cards featuring a selection of his... Continue reading at The Guardian
[ The Guardian | 2013-12-10 00:00:00 UTC ]
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Editor in chief Jim Impoco announced the magazine will begin producing a weekly 'premium' print edition as early as JanuaryAmanda Holpuch Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Former New York Observer editor was known as cultural arbiter and was credited with cultivating style of influential paperPeter Kaplan, the former editor of The New York Observer who hired a then-unknown Candace Bushnell to write a column called "Sex and the City" has died. He was 59.Kaplan died... Continue reading at The Guardian
[ The Guardian | 2013-11-30 00:00:00 UTC ]
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The book about Lanai majority owner and Oracle Corp. CEO Larry Ellison’s pursuit of the America’s Cup yachting championship has received rave reviews from Forbes magazine’s editors and writers as one of the “most entertaining and illuminating nonfiction books of the year.” Author Julian... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-28 00:00:00 UTC ]
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Site follows success of publisher's Buzzfeed-style social content site UsvsTh3m, which attracted some 3 million users in OctoberTrinity Mirror's new socially shareable data journalism project, a follow-up to UsvsTh3m, is to be called Ampp3d.Trinity Mirror has launched a Facebook page for the... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
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By using images in tweets, publications like The Atlantic, Grantland, Slate and Wired are turning tweets into the kind of story previews readers already see on Facebook, the front page of a newspaper or in the contents section of a magazine.The post Publishers Get Traffic Boost From Twitter... Continue reading at Digiday
[ Digiday | 2013-11-13 00:00:00 UTC ]
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Six years and 900 pages on, there ended up being two million reasons why this first-time author would have been glad to have stuck with the written word. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-11-12 00:00:00 UTC ]
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Flipboard, the personalized magazine app, is known for its high–quality news and social content. With its elegant format and simple curation tools, the service has grown to 90 million users. Now, the company aims to open up that massive audience to a new, potentially lucrative vertical:... Continue reading at Fast Company
[ Fast Company | 2013-11-11 00:00:00 UTC ]
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American author Claire Vaye Watkins has won the Dylan Thomas Prize with Battleborn, a collection... Continue reading at The Bookseller
[ The Bookseller | 2013-11-07 00:00:00 UTC ]
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