The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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#giving publishers
Written By: Caroline Horn Publication Date: Fri, 02/09/2011 - 15:00 Teacher and artist Patricia Le Baudrier is using digital printing and marketing to launch her debut novel The Orphans of St Cecile, which she created using dolls she has modeled and using photographs as illustrations. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-02 00:00:00 UTC ]
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#launch children
#digital printing
Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 14:45 Hodder Children's Books has bought two teen titles from journalist and presenter Dawn Porter. Publisher Emily Thomas did the deal directly with Porter for a "sizeable" sum. The books are described as "epic stories of an... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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#dawn porter
#hodder children
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Written By: Neill Denny Publication Date: Wed, 31/08/2011 - 11:53 The deadline for people to submit titles for inclusion in next year's World Book Night is only hours away, with To Kill A Mockingbird the current number one choice. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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#current number
International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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#hubert burda
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Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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#ebook stores
#high costs
#taking place
Written By: Graeme Neill Publication Date: Mon, 22/08/2011 - 15:18 One in six children do not read a single book per month, according to a new survey by the National Literacy Trust. The research suggested the United Kingdom is polarised between those who do not read and the one in 10 children... Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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#rarely read
#single book
#research suggested
#united kingdom
Written By: Benedicte Page Publication Date: Fri, 12/08/2011 - 08:40 The recently appointed children's laureate Julia Donaldson has condemned the "Future Libraries" report as a "cost-cutting exercise" containing among its recommendations some likely to lead to a deterioration of the service.... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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#future libraries
Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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#modest improvement
#lowest level
Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 15:54 Macmillan Children's Books has appointed current Carlton Publishing m.d. Belinda Rasmussen to the role of publisher. She will report directly to Pan Macmillan m.d. Anthony Forbes Watson, and will join the Pan Macmillan... Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
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#macmillan children
#report directly
#pan macmillan
#start date
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#ebook list
Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:30 Amazon.com is reportedly in discussions with e-commerce companies in India in a bid to expand into one of the world's fastest-growing economies. The company could enter the market as early as first quarter 2012. It is in... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 09:05 Google, authors and publishers have been given a 15th September deadline to come up with a legal plan for the Google Settlement. The deal, for a revised book-scanning agreement for out of print titles and copyright works, has... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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#print titles
Written By: Benedicte Page Publication Date: Mon, 18/07/2011 - 15:00 The Reading Agency director Miranda McKearney has called for the annual Summer Reading Challenge, which launches its 2011 run today (18th July), to be on every head teacher's school improvement plan. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 15/07/2011 - 08:46 The industry is "haemorrhaging talent" as authors and illustrators are finding it increasingly difficult to make a living in the children's sector. Agent Caroline Sheldon said that she estimated that fewer than half of the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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#increasingly difficult
#big things
Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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#marketing services
#breakneck pace
Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 09:27 Macmillan Children's Books is launching a national competition with ITV1's breakfast show, "Daybreak". read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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#book marketing
#physical presence
#marketing strategy
#related titles
Beyond the banner is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 14/06/2011 - 08:27 Pop singer turned TV star Peter Andre is joining the ranks of the champions of children's literacy by fronting the launch of a new London scheme. Andre joins London's mayor Boris Johnson at the Botwell Green library and... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 14/06/2011 - 09:00 Intellectual property agency 1454 has developed a new interactive children's adventure series that will be published exclusively on the Kindle worldwide. It is thought to be the first time a children's series has been produced... Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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#interactive children
#series launched
#adventure series
#published exclusively
#kindle worldwide
#produced solely
#digital release
Written By: Philip Jones Publication Date: Tue, 14/06/2011 - 08:50 Intellectual property agency 1454 has developed a new interactive children's adventure series that will be published exclusively on the Kindle worldwide. It is thought to be the first time a children's series has been produced... Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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#interactive children
#kindle worldwide
#series launched
#adventure series
#published exclusively
#produced solely
#digital release