When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of copywriters to write digital content for financial clients. Each team's results... Continue reading at 'AdWeek'
[ AdWeek | 2023-03-15 00:00:00 UTC ]
News tagged with:
#digital content
H.G. "Buzz" Bissinger said whoever decided to use the software to pull his book from the Mason City school district is a "complete idiot." Continue reading at The Huffington Post
[ The Huffington Post | 2023-08-18 15:13:40 UTC ]
More news stories like this | News stories tagged with:
#complete idiot
Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
More news stories like this | News stories tagged with:
#flat sales
#bestseller list
#book market
#print book
The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Bindery, cofounded by Matt Kaye and Meg Harvey, wants to harness the bookselling power of TikTok and other social media platforms by putting influencers at the helms of their own "micro-imprints." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this |
Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#tarot cards
The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
More news stories like this | News stories tagged with:
#post spain
#annual report
#book market
PW talks with the editors of Coming to Faith Through Dawkins: 12 Essays on the Pathway from New Atheism to Christianity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard dawkins
In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
More news stories like this | News stories tagged with:
#book market
With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book imprints
#reach readers
#children’s book
Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this |
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with:
#user experience
#privately owned
Ask ChatGPT about comedian Sarah Silverman’s memoir “The Bedwetter” and the artificial intelligence chatbot can come up with a detailed synopsis of every part of the book Continue reading at ABC News
[ ABC News | 2023-07-12 22:32:35 UTC ]
More news stories like this | News stories tagged with:
#sarah silverman
#detailed synopsis
#memoir
#novelists
Ask ChatGPT about comedian Sarah Silverman’s memoir “The Bedwetter” and the artificial intelligence chatbot can come up with a detailed synopsis of every part of the book Continue reading at ABC News
[ ABC News | 2023-07-12 22:32:31 UTC ]
More news stories like this | News stories tagged with:
#sarah silverman
#detailed synopsis
#memoir
#novelists
The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
More news stories like this | News stories tagged with:
#post germany
#german book
Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with:
#ad spending
#internet companies
#recession looms
#digital media
Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with:
#recession looms
#ad spending
#internet companies
#digital media
Despite our intrinsic distrust of AI in space taught to us by movies like 2001: A Space Odyssey ("I'm afraid I can't do that, Dave"), it offers large advantages to both manned and unmanned missions. To that end, NASA is developing a system that will allow astronauts to perform maneuvers, conduct... Continue reading at Engadget
[ Engadget | 2023-06-26 08:19:03 UTC ]
More news stories like this | News stories tagged with:
#autonomous operations
#science fiction
The problem with studying the universe around us is that it is simply too big. The stars overhead remain too far away to interact with directly, so we are relegated to testing our theories on the formation of the galaxies based on observable data. Simulating these celestial bodies on computers... Continue reading at Engadget
[ Engadget | 2023-06-18 15:30:05 UTC ]
More news stories like this | News stories tagged with:
#existing laws
#bear fruit
#quantum mechanics
#penguin random house
A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#study finds
#nielsen
The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at ABC News
[ ABC News | 2023-06-07 20:06:25 UTC ]
More news stories like this | News stories tagged with:
#economic challenges
#digital media