Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
News tagged with:
#presidential campaign
#programmatic advertising
#false stories
#fake traffic
About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with:
#turn led
#film adaptation
#bestselling book
COP26, the UN’s climate change conference billed as “the world’s last best chance” to prevent the most disastrous effects of global warming, kicks off in Glasgow on Sunday. Delegates from around the world will convene to hammer out another round of emission reduction targets with a goal of... Continue reading at Engadget
[ Engadget | 2021-10-29 17:00:38 UTC ]
More news stories like this | News stories tagged with:
#build robots
#west virginia
#nielsen
Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
More news stories like this |
Sylvia Plath was born 89 years ago today. A published writer from age at, she left behind a vast catalogue of poetry and prose, especially given her short life. One of her most charming works was a rhyming children’s book written in 1959 (before either of her children were born) and published in... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-27 17:44:35 UTC ]
More news stories like this | News stories tagged with:
#book written
#sylvia plath
#vast catalogue
#short life
#children’s book
The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#make money
#nielsen
Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with:
#reading agency
#reluctant readers
Here are the best bookish things that happened this week, from library chickens to literacy funding and, of course, WonTon the bookstore cat. Continue reading at Book Riot
[ Book Riot | 2021-10-22 10:42:00 UTC ]
More news stories like this | News stories tagged with:
#bookish things
#bookstore
A Pulitzer Prize all but guarantees a book a wider audience. Not so long ago it could also mean a new edition as an audiobook. A look at the winners and finalists of the 2021 Pulitzers, however, shows how thoroughly readers, publishers, and authors have embraced this alternate form of reading.... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-22 08:50:43 UTC ]
More news stories like this | News stories tagged with:
#wider audience
#long ago
#pulitzer prize
Robert Thomson says media empire’s newspapers have a common ‘philosophy’ and denies they have performed a backflip on climate change in AustraliaGet our free news app;get our morning email briefingThe idea that Rupert Murdoch influences Australian elections is a “myth” and far removed from the... Continue reading at The Guardian
[ The Guardian | 2021-10-22 04:46:20 UTC ]
More news stories like this | News stories tagged with:
#robert thomson
#media empire
#climate change
#media mogul
#parliamentary inquiry
#sarah hanson-young
#top stories
#guardian australia
#news corp
It seems the billionaire is not convinced by the Murdoch empire’s new Mission Zero campaign, and neither are its star commentators; Plus: Tomalaris rides offFresh from targeting climate change “propaganda” in the education system, billionaire Gina Rinehart popped up in News Corp Australia’s... Continue reading at The Guardian
[ The Guardian | 2021-10-15 01:46:45 UTC ]
More news stories like this | News stories tagged with:
#weekly beast
#murdoch empire
#education system
#global net
#richest person
#exclusive interview
#electric vehicles
#news corp
Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian
[ The Guardian | 2021-10-12 16:30:58 UTC ]
More news stories like this | News stories tagged with:
#andrew bolt
#climate action
#scott morrison
#australian readers
#news corp
October kicked off with a bunch of good tech deals across the web. All of Apple's wireless earbuds remain on sale at Amazon, so you can pick up the AirPods Pro for $179 or even the standard AirPods with the wireless charging case for $129. The new Beats Studio Buds are $25 off while a couple of... Continue reading at Engadget
[ Engadget | 2021-10-08 15:30:39 UTC ]
More news stories like this | News stories tagged with:
#prime day
#front lights
#slimmer design
#wireless earbuds
#favorite vpns
#two-year subscription
#pay $99
#no-logs policy
#account supports
#connected devices
#buying advice
#kindle
As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
This week brought iPhone reviews, new Surface devices and a bunch of tech deals across the web. Apple's MacBook Air M1 returns to the best price we've seen it while the iPad Air remains discounted by $100. Some of our favorite Sennheiser wireless earbuds are $100 off, too, and you can still grab... Continue reading at Engadget
[ Engadget | 2021-09-24 15:45:20 UTC ]
More news stories like this | News stories tagged with:
#six-month period
#favorite vpns
#two-year subscription
#pay $99
#no-logs policy
#account supports
#connected devices
#buying advice
#kindle
Foxtel cannibalisation continues with News Corp adding news service Flash to streaming apps Binge and Kayo. Plus: newshounds or booze hounds?Rupert Murdoch may have turned 90 this year but his news empire continues to grow. A week after announcing a new UK TV channel, TalkTV, and a Sky News... Continue reading at The Guardian
[ The Guardian | 2021-09-24 03:27:25 UTC ]
More news stories like this | News stories tagged with:
#weekly beast
#rupert murdoch
#one-stop shop
#news corp
The Association of Illustrators (AOI) is hosting “a friendly, honest conversation” about working with disabled illustrators next month. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 20:18:06 UTC ]
More news stories like this | News stories tagged with:
#honest conversation
Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | News stories tagged with:
#book market
#children's book
ByteDance has announced that Douyin, the version of TikTok for China, will introduce new limits for minors under 14. These minors will now be limited to just 40 minutes of use per day and can’t access the app at all between 10 PM and 6 AM.ByteDance is also urging parents to add in more... Continue reading at Engadget
[ Engadget | 2021-09-21 11:15:22 UTC ]
More news stories like this | News stories tagged with:
#global brand
#federal agencies
#reports suggest
#joe biden
#dolby vision
#digital media
The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | News stories tagged with:
#book market
#picture books
#children’s book
A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing