Mainstream mags may be shutting down, but specialist publishing has never been in healthier shape. So which magazines should you be subscribing to?While mainstream magazines are seeing sales fall, and long-standing titles such as Loaded are printing their final issues, the world of niche, independent mags is going from strength to strength. Instead of trying to cater for as many people as possible, they take the opposite approach, targeting the most specific audiences they can find. There are titles to cater for every conceivable interest, from Gratuitous Type for typography nerds to Cherry Bombe for women who love food, Kindling for modern dads, and Cat People for creatives who really love cats.What’s the source of print’s reprieve? For starters, dDigital media, the supposed grim reaper of mainstream print has become the greatest ally of the indie world. From finding contributors, suppliers and readers, to putting an issue together, just about every aspect of getting a magazine in the hands of readers has been made easier by the internet. There’s something about the physical experience of reading a magazine that glass screens just can’t beat. And while the way we use printed magazines may change – nowadays it’s less about fast, cheap distribution of information and more about creating covetable, collectable, coffee- table-worthy objects – there will always be a role for them. It seems ringing the death knell is right up there with other silly claims such as: the record... Continue reading at 'The Guardian'
[ The Guardian | 2015-04-06 00:00:00 UTC ]
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Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday
[ Digiday | 2015-06-22 00:00:00 UTC ]
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As long as technology companies such as Facebook and Twitter exist, publishers will have to navigate relationships with them. This theme pervaded a panel Monday at the 67th World News Media Congress in which industry thought leaders discussed ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Brands will still operate as two distinct entities. The post People Magazine and Entertainment Weekly Begin Merging Staffs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-23 00:00:00 UTC ]
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While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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People magazine lost roughly a dozen staff members to layoffs and buyouts last week, according to people familiar with the matter. The departures come just before Time Inc., owner of People, starts to trade independently of Time Warner on Monday, June 9.People is the largest money maker at Time... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Our digital magazine for March focuses on ebook businesses and initiatives around the world, from sales to format, enhanced content to devices. Download your copy here. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-11 00:00:00 UTC ]
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The London Review of Books has become the most successful – and controversial – literary publication in Europe. Just what is Mary-Kay Wilmers, its 75-year-old editor, getting so right?The offices of the London Review of Books are situated on the top two floors of a Georgian townhouse in the... Continue reading at The Guardian
[ The Guardian | 2014-03-09 00:00:00 UTC ]
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The Indies First movement garnered more than 1,000 authors working at bookstores across the US and in Canada for Small Business Saturday, including James Patterson and Garth Stein. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-04 00:00:00 UTC ]
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In the new book retail environment, bigger, in many cases, is not better. Having the right-sized store for a community and stocking the appropriate inventory, even if that means adding nonbook items, are keys to success today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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Alexie, author of books including 'The Absolutely True Diary of a Part-Time Indian,' wrote a letter urging his fellow writers to handsell their books on the Saturday after Thanksgiving. 'The most important thing is that we’ll all be helping Independent bookstores, and God knows they’ve helped us... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-06 00:00:00 UTC ]
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South Korea's Paju Bookcity is unique in the world: home to some 200 publishing companies and 10,000 publishing professionals, mere miles from the North Korea border. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-30 00:00:00 UTC ]
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Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading at Betanews
[ Betanews | 2013-07-11 00:00:00 UTC ]
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The United States celebrated World Book Night on April 23, which meant that over 25,000 volunteers throughout the country handed out half a million free books to promote reading. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-23 00:00:00 UTC ]
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Most readers who preordered Charlaine Harris’s forthcoming Sookie Stackhouse novel, Dead Ever After (which will be released May 7), likely did so at Amazon, where it is 45% off and has hovered in the top 50 for weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
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Despite what you have read, probably online, print isn't dead insists the magazine exec, speaking at D: Dive Into Media. Hearst's digital subscriptions are also up to 900,000. Continue reading at AllThingsD
[ AllThingsD | 2013-02-12 00:00:00 UTC ]
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France is claiming a world first with its imminent adoption of a new law that lays down the rules... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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