Mainstream mags may be shutting down, but specialist publishing has never been in healthier shape. So which magazines should you be subscribing to?While mainstream magazines are seeing sales fall, and long-standing titles such as Loaded are printing their final issues, the world of niche, independent mags is going from strength to strength. Instead of trying to cater for as many people as possible, they take the opposite approach, targeting the most specific audiences they can find. There are titles to cater for every conceivable interest, from Gratuitous Type for typography nerds to Cherry Bombe for women who love food, Kindling for modern dads, and Cat People for creatives who really love cats.What’s the source of print’s reprieve? For starters, dDigital media, the supposed grim reaper of mainstream print has become the greatest ally of the indie world. From finding contributors, suppliers and readers, to putting an issue together, just about every aspect of getting a magazine in the hands of readers has been made easier by the internet. There’s something about the physical experience of reading a magazine that glass screens just can’t beat. And while the way we use printed magazines may change – nowadays it’s less about fast, cheap distribution of information and more about creating covetable, collectable, coffee- table-worthy objects – there will always be a role for them. It seems ringing the death knell is right up there with other silly claims such as: the record... Continue reading at 'The Guardian'
[ The Guardian | 2015-04-06 00:00:00 UTC ]
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Our definition of success has become narrow, boring, and limited. If we want young people to be creative and innovative, we need to reward them for it. The following is an excerpt from Smart People Should Build Things by Andrew Yang. Copyright 2014 Andrew Yang. Reprinted courtesy of Harper... Continue reading at Fast Company
[ Fast Company | 2014-02-24 00:00:00 UTC ]
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Bargains aren’t just for Walmart shoppers anymore. Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s... Continue reading at AdWeek
[ AdWeek | 2014-02-24 00:00:00 UTC ]
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Love him or hate him, you can't fault James Patterson for his generosity, as he's giving some $1 million of his money back to independent bookstores. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-24 00:00:00 UTC ]
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Publishers put out some very curious books on strange topics, as exhibited by this year's shortlist for the Diagram Prize for Oddest Book Title of the Year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
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With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
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BookExpo America is expanding its offering for indie authors, introducing Author Hub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Suzy Draddy Jacobs has been named publisher of Capitol File magazine. Most recently, Jacobs served as vice president of the Mid-Atlantic and Southeast region for The Week. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-20 00:00:00 UTC ]
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US author James Patterson has followed through on his promise to donate $1m to US independent... Continue reading at The Bookseller
[ The Bookseller | 2014-02-20 00:00:00 UTC ]
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With a debate brewing about how much indie authors can, and do, earn, PW asked Mark Coker, founder of Smashwords, to weigh in. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
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A new wave of publishers is bucking the digital trend with stylishly printed magazines that are as much a joy to hold as beholdSee a gallery of some of the best-looking new magazinesThe magazine is dead, long live the magazine. It's not so much a resurrection of the magazine in the digital age... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Valentine's Day: Many bookstores have embraced the holiday in manners both touching and funny. Two bookstores celebrated Valentine's Day by offering to set up customers on a 'blind date' with a book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-15 00:00:00 UTC ]
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Egmont’s magazine division has seen a return to growth in circulation, reporting a 5.7%... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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Magazine doubled e-edition sales to 22,000 in past year, ahead of rivals Stuff, GQ and BBC's Top GearGadget magazine T3 is the UK's most popular digital magazine, doubling e-edition sales to 22,000 in the past year, with GQ and BBC titles including Top Gear also making the top 10.T3 reported an... Continue reading at The Guardian
[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Satirical title has a print circulation of more than 220,000, ahead of The Economist and The WeekPrivate Eye held on to the number one spot among news magazines in the second half of 2013 with a print circulation of more than 220,000, ahead of The Economist and The Week.Ian Hislop's satirical... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Publishing Perspectives has launched a digital monthly magazine optimized for reading on tablets and screens. Our first issue on Selling & Sales highlights new strategies for boosting book sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
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Bauer's Closer, Hearst's Best and IPC's Now, and OK! all record double-digit falls, year on yearRichard Desmond's Star magazine has jumped into the top 10 biggest sellers in the women's weeklies market, after reporting a 16.5% sales surge in the second half of 2013.But there were double digit... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw."The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was... Continue reading at Advertising Age
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
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Microsoft's getting ready to follow Amazon, Apple, and Google into the reading game with an app for Windows to peruse ebooks, magazines, and comics. The new app appears be part of Microsoft's cross-platform Xbox entertainment services, which currently include Xbox Music and Video. Microsoft... Continue reading at PC World
[ PC World | 2014-02-11 00:00:00 UTC ]
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