Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more successful at telling stories "when our shelves are rammed with the greatest stories known to mankind." Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
News tagged with:
#panel session
#telling stories
With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video strategies
#risk appeared
#digital publishers
A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#strong sense
#smaller publishers
The extraordinary sales achieved by adult colouring titles ballooned the crafts sector, which appears to be somewhat realigning to its pre-2015 levels—but there remain surprise hits in the sector. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
More news stories like this |
Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publicity team
A new study finds that Romanian publishers have increased book sales by releasing Romanian translations of foreign books parallel to launches in other key markets. The post Timely International Publication Credited as Part of Romania’s Stronger Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#key markets
#romanian publishers
#study finds
Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#integrated marketing
#newly-created role
Ireland’s Nielsen-measured market has enjoyed strong, UK-beating growth this year to date, with a grass-roots author campaign propelling the late Emma Hannigan to the top of the bestseller lists. Continue reading at The Bookseller
[ The Bookseller | 2018-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestseller lists
Combined North American sales of graphic novels and periodical comics declined about 6.5% to $1.01 billion in 2017, although graphic novel sales via the book trade were essentially flat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#essentially flat
#book trade
#graphic novels
Solid but unspectacular growth in print value and volume has been posted through Nielsen BookScan in the first half of 2018, with range the key in the absence of a breakout trend. Continue reading at The Bookseller
[ The Bookseller | 2018-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen bookscan
Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book marketplace
#digital dynamic
#book market
#post italy
Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digiday research
#european publishers
John Styring is launching a new mass market publisher, Curious Universe, after forming a 50-50 joint venture with Australian publisher Hinkler. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#john styring
UK and US editors are in Germany this week—on a trip organized by the Frankfurter Buchmesse—and hearing German publishers address a big issue in the market right now: finding more book buyers. The post A Developing Snapshot of a Market: Frankfurter Buchmesse’s Editors’ Tour of Germany appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book buyers
#big issue
#frankfurter buchmesse
#germany appeared
Increasing pressure on sales and costs together with fewer customers on the shopfloor has created a challenging bookselling environment in Germany. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#increasing pressure
Campaigns for Imogen Hermes Gowar's The Mermaid and Mrs Hancock (Vintage) and Rupy Aujla's The Doctor's Kitchen (HarperCollins) have been ranked among the best marketing campaigns of spring 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hermes gowar
The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#potential readers
#germany show
#book buyers
Bloomsbury has appointed Nicola Hill to the newly created role of group director for consumer marketing and publicity. Continue reading at The Bookseller
[ The Bookseller | 2018-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#consumer marketing
#group director
#marketing role
Punjab court delays book by ex-wife Reham said to malign politician aiming to be Pakistan’s prime ministerA tell-all memoir by Imran Khan’s second wife is causing uproar in Pakistan and threatens to derail the former cricketer’s campaign to be elected prime minister next month.Reham Khan, 45, a... Continue reading at The Guardian
[ The Guardian | 2018-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#reveal details
Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#amazon prime
A dramatic shift is under way in the non-fiction market with "more intelligent" titles on the rise, partially the result of the continuing wane of the celebrity market. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dramatic shift