Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
WPP confirmed on Monday it is in exclusive talks with Bain Capital to sell its majority stake in Kantar to the Boston-based private-equity firm, following "press speculation." The potential deal values the data, insights and consulting giant at $4 billion, according to WPP's statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-07-01 20:08:21 UTC ]
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The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age
[ Advertising Age | 2019-07-01 17:19:54 UTC ]
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The amount of time adults in America stay connected with media is astronomical. Specifically, they spend 11 hours and 27 minutes per day plugged into some type of device, according to the Q1 Nielsen Total Audience report released today. And even though there are many streaming options for... Continue reading at AdWeek
[ AdWeek | 2019-07-01 10:00:11 UTC ]
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Welcome to the first edition edition of Ad Age TV Brief, a new roundup of news from the world of broadcast, cable, streaming and beyond. Sinclair under fire “The Federal Communications Commission is investigating whether Sinclair Broadcast Group Inc. misled the government agency during its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 20:34:29 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 00:20:59 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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On this date in 2018, we didn’t know that Kanye West would visit the White House or that Beyoncé would blow up Coachella. We didn’t know about Kendrick Lamar’s Pulitzer Prize or Childish Gambino’s “This Is America.” And though we might’ve suspected that BTS would release an album (or two), we... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
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Hip-hop upends the Pulitzer Prize and a pair of musicians take to the stage in dresses made out of speakers. I’m Carolina A. Miranda, staff writer at the Los Angeles Times, with the week’s rocking culture news (and essential cumbia remixes): ESSENTIAL IMAGE The 2018 winner of the Pulitzer Prize... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-21 00:00:00 UTC ]
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Kendrick Lamar’s achievement as the first rapper to win a Pulitzer Prize for music is an epochal achievement in hip-hop, and in Pulitzer history for acknowledging the genre’s importance in American cultural life. But there is some precedent and narrative behind this particular award. It’s not the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-18 00:00:00 UTC ]
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The Grammy Awards averaged 24.95 million viewers on CBS, off slightly from last year's telecast, according to Nielsen. The TV audience for the ceremony held at the Staples Center, which featured performances by Taylor Swift, Lady Gaga, Adele and Kendrick Lamar, was 1.5% below the 25.3 million... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-17 00:00:00 UTC ]
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A four-day live reading of Herman Melville’s Moby Dick featuring actors and writers including Liza Klaussmann, Chibundu Onuzo and A L Kennedy will be among the events at Southbank Centre’s London Literature Festival. The festival, which takes place from 28th September to 12th October, will also... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Specs Who Gayle King Age 60 Claim to fame Co-host of CBS This Morning (weekdays at 7 a.m.) and editor at large of O, The Oprah Magazine (currently celebrating its 15th anniversary) Base New York Twitter @GayleKing What's the first information you consume in the morning? I get up at 3:30, so I... Continue reading at AdWeek
[ AdWeek | 2015-04-14 00:00:00 UTC ]
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Actor Shia LaBeouf posted the short film he directed, "HowardCantour.com," online Monday. Hours after, comic book fans began noticing the work bore a resemblance to Daniel Clowes' "Justin M. Damiano."Actor Shia LaBeouf posted the short film he directed and screened at Cannes,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-17 00:00:00 UTC ]
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