Can the NYT Shift Native Ad Labeling Debate?

The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the publishing world.The post Can the NYT Shift Native Ad Labeling Debate? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2013-12-19 00:00:00 UTC ]
News tagged with: #gold standard #native advertising #important step #modernized version #publishing world

Other Publishing stories related to: 'Can the NYT Shift Native Ad Labeling Debate?'

Prince Harry’s memoir Spare shifts more than 1.4m copies in a day

The much-anticipated account of the troubled prince’s life has broken publisher’s previous record for first-day sales in the UK, US and CanadaPrince Harry’s memoir sold 1,430,000 copies on its first day on sale in the US, Canada and the UK combined, according to the book’s publisher Penguin... Continue reading at The Guardian

[ The Guardian | 2023-01-12 13:44:46 UTC ]
More news stories like this | News stories tagged with: #prince harry #previous record #first-day sales #nonfiction book #publisher penguin #memoir

The NYT’s Conservative Columnist Wrote a Fantasy Novel. Slate’s Book Critic Has Some Notes.

Ross Douthat posted the first chapter, asking “What should I do with it?” We have ideas. Continue reading at Slate

[ Slate | 2023-01-06 10:40:00 UTC ]
More news stories like this | News stories tagged with: #book critic

Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming launch #nielsen

Literary Luminaries Debate Diversity, Publishing's Moral Obligations at PEN Town Hall

During a panel, "Do Publisher’s Have a Moral Obligation to Diversify American Literature?", authors Min Jin Lee, Chris Beha, Roxane Gay and publishing veteran Erroll McDonald weighed in on a central issue in the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #moral obligations #moral obligation #roxane gay #book business

Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #questions asked #algorithmic reality #damian bradfield #coming back #graphic novel

Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | News stories tagged with: #premium plan #november 3rd #release date #lower price #12pm eastern #south korea #wider audience #nielsen

Ling Ma’s surreal stories explore the absurdity of labels

The "Severance" author returns with a collection of stories that are uncanny and haunting. Continue reading at The Washington Post

[ The Washington Post | 2022-09-14 14:00:57 UTC ]
More news stories like this | News stories tagged with: #ling ma #author returns

Daegan Miller on the Shifting Meaning of Historical Landmarks

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-07 08:52:00 UTC ]
More news stories like this | News stories tagged with: #emerging stories #emergence magazine #online publication #sacred connection #narrated essays

Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology

Children’s Books Edition: Germany’s ‘Language Day-Care’ Debate

Many in Germany's book industry are protesting a planned removal from the federal budget of a reading-focused day-care program. The post Children’s Books Edition: Germany’s ‘Language Day-Care’ Debate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-26 19:29:07 UTC ]
More news stories like this | News stories tagged with: #post children #books edition #book industry

New Rooms for Debate at Joint Bookstore Conference

The just-concluded New Voices New Rooms joint virtual gathering of the New Atlantic and Southern Independent Booksellers Associations delved into such issues as book banning, de-escalating confrontations, and ways to generate additional revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book banning #bookstore

Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | News stories tagged with: #news publisher

Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | News stories tagged with: #top line #linear tv #nielsen

In ‘The Great Man Theory’ a middle-aged man can’t shift out of neutral

Teddy Wayne's novel is a character study of a protagonist stuck in a rut of self-regard. Continue reading at The Washington Post

[ The Washington Post | 2022-07-12 14:30:05 UTC ]
More news stories like this | News stories tagged with: #teddy wayne #character study

Native American superhero comics leap stereotypes in a single bound

A bookstore in New Mexico fosters a community of Native artists, writers, and fans of the flourishing Indigenous comic book genre. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-06-27 14:59:00 UTC ]
More news stories like this | News stories tagged with: #single bound #native artists #comic book #bookstore

Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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The Ever-Shifting Challenge of Promoting Literature in Translation

An industry roundtable, held at the Multipli Forti literary festival in New York on June 6, addressed how independent publishers can get works of translated literature to readers in an era marked by media saturation and increased dominance by major companies over the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #translated literature #book business #literary festival

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen