The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the publishing world.The post Can the NYT Shift Native Ad Labeling Debate? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2013-12-19 00:00:00 UTC ]
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For decades the practice was deemed "dishonest and immoral," writes Brian Hochman. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 12:00:07 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation
[ The Conversation | 2022-04-26 19:56:33 UTC ]
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Sasha LaPointe escaped a difficult childhood on a reservation by diving into Seattle punk. Her memoir, "Red Paint," finds solace in her Native roots. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-17 13:00:46 UTC ]
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The New York Times today announced that Pamela Paul, who has headed the paper’s Books section and hosted the Book Review podcast since 2013, will be moving to Times Opinion as part of the paper’s expansion of its columnist ranks. Paul—the author of The Starter Marriage, Pornified, and My Life... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-07 17:47:57 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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In a "Daily Show" skit, the "Reading Rainbow" icon urges youngsters to seek out several controversial titles even as he's blocked from doing so himself. Continue reading at The Huffington Post
[ The Huffington Post | 2022-02-16 23:30:04 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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It's now that much easier to use Arturia's softsynths on your brand new MacBook. Arturia has released a free V Collection 8.2 update that adds native support to the (currently discounted) suite for Macs with M1 processors. That should improve performance, as you might guess, but it could also... Continue reading at Engadget
[ Engadget | 2021-11-25 15:00:35 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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After five years at the helm of W F Howes, Miles Stevens-Hoare has led the audio pioneer through a huge growth spurt, and is now moving into creating its own audio-first content, launching the WFH Original list. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 21:35:34 UTC ]
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At a time when American book publishing is exploring its place in the nation's political fray, the controversial '1619 Project' is coming out as a book. The post In the United States: ‘The 1619 Project’ Books Arrive Amid Heated Debate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-09 13:43:48 UTC ]
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