The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the publishing world.The post Can the NYT Shift Native Ad Labeling Debate? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2013-12-19 00:00:00 UTC ]
The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
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We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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The Huffington Post, which turned 10 in May, has 15 international editions -- but it's not about to rest on its laurels. The publisher's 75 editors-in-chief and business leaders from around the world congregated in Madrid Monday to discuss the digital publisher’s ambitious plan to be live in 50... Continue reading at Digiday
[ Digiday | 2015-11-24 00:00:00 UTC ]
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Open Letter press is well known in the publishing world for its literature in translation program. It's less known in its hometown of Rochester, though the press's new French novel might change that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
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Ahead of the Frankfurt Book Fair, Ed Nawotka reflects on the up-and-coming stars, those in the spotlight and behind the scenes, of the publishing world. The post At Frankfurt, It’s Time for the Superheroes of Publishing to Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Amid tight security, author Salman Rushdie told reporters that the publishing world must continue to defend free speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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The children’s publishing world has only 24 hours left to book tickets to this year’s Bookseller children’s conference, which is taking place next Tuesday (29th September). The day, themed around the idea of growing the children’s market by invention and reinvention, covers four key areas:... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Two graphic novels by Steve Sheinkin and former 'Village Voice' cartoonist Stan Mack each took the publishing world by surprise after becoming bestsellers for Jewish Lights recently. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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Author Lucy Beresford is launching an initiative to create a library at one of the London shelters for domestic violence charity Refuge. Beresford said: “I'm launching an initiative called Refuge for Books, asking all my friends in the publishing world to send me a copy of a book for Refuge.... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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This summer sees the release of a slew of second novels with reactions to débuts informing publishers’ strategies for that tricky second book. Editorial director at Picador Francesca Main has several second novels coming out this year: “I think the key is to build on the success you already... Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
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Books about the natural world are now huge sellers, tapping into a new appreciation for the countryside and scepticism about material wealthBondage is so last year. Publishers who spent much of the past year in search of the next Fifty Shades of Grey are now seeking to exploit another literary... Continue reading at The Guardian
[ The Guardian | 2015-03-22 00:00:00 UTC ]
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[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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