CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
News tagged with: #inventory management #members looked #effective ways #capture sales #stores online

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A letter to booksellers during Independent Bookshop Week

During Independent Bookshop Week, author Clare Mackintosh pens a letter in praise of bookshops and booksellers. Continue reading at The Bookseller

[ The Bookseller | 2019-06-19 07:08:54 UTC ]
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News Corp. reviews its options for News America marketing unit

News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:05:16 UTC ]
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Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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Marie Kondo is the future of marketing

At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life. For 66 years, the advertising industry has gathered in the South of France to make deals, get inspired by work from around... Continue reading at Fast Company

[ Fast Company | 2019-06-17 16:30:37 UTC ]
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Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at The Bookseller

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
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CI7: Bookselling Resurgence in the ‘Burgh

Pittsburgh, a city known for its three rivers, has been gaining recognition for its growing number of independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing

In a new venture in assisted self-publishing in political books, RealClearPolitics and Gotham Ghostwriters are working with 'hybrid' publisher Amplify. The post New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-13 05:50:40 UTC ]
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New Report Looks at Translated Literature in Some World Markets

Called a 'Diversity Report,' a new study looks at the status of translated literature various book markets, with emphasis on Austria and Slovenia. The post New Report Looks at Translated Literature in Some World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-11 05:30:05 UTC ]
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MVB US Promises Booksellers Enhanced Communication with Publishers

MVB US is offering a special promotion to independent booksellers who want to take advantage of the company's Pubeasy and Pubnet services for direct ordering and communication with publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-11 04:00:00 UTC ]
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Elliott Management Agrees to Buy Barnes & Noble, Daunt to Run Both B&N and Waterstones

Elliott will pay some US$476 million for Barnes & Noble, having last year bought the UK's main chain Waterstones. James Daunt is to run both companies. The post Elliott Management Agrees to Buy Barnes & Noble, Daunt to Run Both B&N and Waterstones appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-07 12:22:03 UTC ]
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Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018

In an upbeat report, the German book market is seen as having grown last year for the first time since 2012–by 300,000 buyers–with its financial performance leveling out. The post Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-07 03:21:53 UTC ]
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BookExpo 2019: Middle Grade Buzz Authors Discuss Filling Voids

A BookExpo panel on May 31 gathered five creators of buzzed-about middle grade novels to discuss their upcoming works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-06 04:00:00 UTC ]
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Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa

Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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Bookseller Options in the Post-B&T Retail World

If you’re a bookseller, you’re probably looking to figure out the best way to keep books coming in following Baker & Taylor's withdrawal from retail wholesale. Here are your options. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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BookExpo 2019: Karin Slaughter Is Killing the Crime Market

With her singular surname, it’s no surprise that bestselling crime writer Karin Slaughter ('The Last Widow', Morrow, Aug.) was destined to write about crime. Slaughter laughs and says, “It was either that or become a serial killer.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Conde Nast launches new ad program for performance marketers

The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-23 04:01:28 UTC ]
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Congress members, Luke Mill owner scheduling meeting to discuss Western Maryland paper factory's closure

Federal lawmakers from Maryland and West Virginia have demanded a meeting with the owner of the Luke Mill, a Western Maryland paper factory shutting down this month. A Verso Corp. spokeswoman said CEO Les Lederer “expects to have a conversation” with the members of Congress and officials are... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-21 23:00:00 UTC ]
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Microsoft now lets you install Ubuntu Linux in Windows 10 using the Hyper-V Manager

Microsoft has been gradually hugging Linux closer to its heart, making it ever easier to install Linux-based operating systems within Windows 10. Now Ubuntu fans have a new option when it comes to installing their favorite distro. It is now possible to install either Ubuntu 18.04 LTS or 19.04... Continue reading at Betanews

[ Betanews | 2019-05-17 12:05:02 UTC ]
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A primer for using music in marketing

Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-15 00:00:00 UTC ]
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Online bookseller aims to boost diverse children’s literature

A new online bookshop has launched to promote books, graphic novels and gifts that feature characters from under-represented backgrounds. Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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