Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
News tagged with:
#measure theirself-worth
#senior director
#tech incubator
#lack thereof
#algorithm relies
#trial system
#changetheireditorial decisions
#video-sharing app
#ranking formula
#emphasizing messages
#viral videos
#rival snapchat
#ways rose
#featuring images
#recently begun
The Library of Congress’s annual event usually draws hundreds of thousands of attendees. Continue reading at The Washington Post
[ The Washington Post | 2020-05-28 15:10:21 UTC ]
More news stories like this | News stories tagged with:
#annual event
#draws hundreds
#book festival
A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age
[ Advertising Age | 2020-04-24 14:35:00 UTC ]
More news stories like this | News stories tagged with:
#digital world
#digital publishers
The impact of the coronavirus has seen the Booksellers Association issue a rallying cry to the trade, as many publishers enforce home working to safeguard staff. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 23:39:55 UTC ]
More news stories like this | News stories tagged with:
#major publishers
#rallying cry
#booksellers association
#bookshop
A multicultural marketing expert says publishers need a better understanding of people of color’s interests. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
More news stories like this |
Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
More news stories like this | News stories tagged with:
#news partnerships
#campbell brown
#news publisher
Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday
[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with:
#news partnerships
#campbell brown
#major role
#referral traffic
#news publisher
Penguin Random House has joined forces with Royal Military Academy Sandhurst to publish an "inspirational book of life lessons" this Christmas. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 12:52:30 UTC ]
More news stories like this | News stories tagged with:
#inspirational book
#life lessons
#joined forces
#penguin random house
The notion that a respected publishing house can be replaced by open access publishing is disproved by examining other recent examples, such as the now-closed University of Adelaide Press. Continue reading at The Conversation
[ The Conversation | 2019-11-11 01:43:51 UTC ]
More news stories like this | News stories tagged with:
#uwa publishing
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
More news stories like this | News stories tagged with:
#profits fell
#anthony crupi
#silicon valley
#final season
#parting gift
#hearst
Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#extensively covered
#dark side
#measure audiences
#wide range
#driving forces
#machine learning
#hearst
Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-23 04:01:04 UTC ]
More news stories like this | News stories tagged with:
#previous years
#hearst
News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with:
#news corp
Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek
[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with:
#public figures
#digital publishers
Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#executive chairman
#news corp
Revenue diversification, a programmatic talent crunch, and trouble for media's middle class: Here's what people are talking about down at DPS. The post ‘It’s like starting a net new business’: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-24 11:58:06 UTC ]
More news stories like this | News stories tagged with:
#revenue diversification
#middle class
#publishing summit
Reporting US$2.62 billion in 2018 revenue, China's sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger. The post Beijing International Book Fair: Phoenix Publishing’s Global Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-22 14:12:23 UTC ]
More news stories like this | News stories tagged with:
#phoenix publishing
#global strategy
Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#antitrust action
#book app
Atlantic will publish Elisa Gabbert's essay collection, The Unreality of Memory, next year. Continue reading at The Bookseller
[ The Bookseller | 2019-06-18 12:15:00 UTC ]
More news stories like this | News stories tagged with:
#essay collection
Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
More news stories like this | News stories tagged with:
#digital platforms
#brand safety
#buy ads
#portrait mode
#brand-safe inventory
#hearst
Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times
[ The New York Times | 2019-05-29 22:22:21 UTC ]
More news stories like this |