By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Cornerstone buys four from self-published Tracy Bloom

Cornerstone has signed a four-book deal with Kindle self-published author Tracy Bloom. Jenny... Continue reading at The Bookseller

[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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Byliner Publishes Enhanced 'American Icons' E-books

The first three titles to be released will be I Love Lucy, The Vietnam Veteran's Memorial, and The Disney Parks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Iain Banks's final book – of poetry – to be published in 2015

Collection will include work by Banks's friend Ken MacLeod and will come out on the anniversary of his death in FebruaryThe final work by Iain Banks – a collection of poetry by the late author – will be released next February, his publisher has announced.Banks died last June, two months after... Continue reading at The Guardian

[ The Guardian | 2014-02-18 00:00:00 UTC ]
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German publishers join collecting society to collect money from Google

Twelve German online news publishers have taken a 50 percent stake in collecting society VG Media, with the aim of receiving compensation from search engines that republish parts of news articles.Joining collecting society VG Media is the publishers’ first step toward collecting compensation... Continue reading at PC World

[ PC World | 2014-02-18 00:00:00 UTC ]
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Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
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Facebook must comply with German data protection law, court rules

Facebook has to comply with German data protection law, the Higher Court of Berlin ruled in a decision that directly contradicted an earlier decision by another court.The Berlin court confirmed a 2012 verdict that found that Facebook’s Friend Finder violated German law because it was unclear to... Continue reading at PC World

[ PC World | 2014-02-18 00:00:00 UTC ]
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These top publishers are still mobile Web holdouts

The mobile Web experience has improved significantly over the past few years as publishers have come to the realization that this smartphone and tablet thing isn't going away. But there are still some responsive design holdouts. The post These top publishers are still mobile Web holdouts... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
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JK Rowling to publish second novel as Robert Galbraith

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[ The Guardian | 2014-02-17 00:00:00 UTC ]
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Independent publishers evolve to survive - and thrive

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[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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Will the Comcast-Time Warner Cable Merger Hurt Publishers?

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[ Digiday | 2014-02-14 00:00:00 UTC ]
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VIDEO: Actor's app on Kubrick film

Mathew Modine says books will never fully replace computer apps, as he releases a book app about the making of a famous film. Continue reading at BBC World

[ BBC World | 2014-02-14 00:00:00 UTC ]
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Canadian Publishers Adapting to Lower Loon

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[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Self-publishing: is it killing the mainstream?

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[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Angry Birds Maker Hatches In-Game Video Ad Plan

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[ AdWeek | 2014-02-14 00:00:00 UTC ]
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Amazon Publishing's advances move ahead of the market

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[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Publishing Perspectives Monthly Magazine Issue #1: Selling and Sales

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[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
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VIDEO: Armistead Maupin shuts down City

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[ BBC World | 2014-02-13 00:00:00 UTC ]
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Stephen King to publish two novels in 2014

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[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Digital Publishing: Live-Tweeting vs. Live-Blogging

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[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
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Worthy Publishing Up 84% in 2013

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[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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