By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
News tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun

Other Publishing stories related to: ' By hiding likes and video views, Facebook could force publishers to shift strategies '


New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment company #marketing arm #newspapers including


How to Research Like a Writer

How to fit real-life information into your story without sacrificing or slowing down the story. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this |


Digital media a priority for Tribune Publishing CEO Jack Griffin

Veteran publishing executive Jack Griffin will be CEO of Tribune Publishing, which is being spun off from Tribune Co. Times Publisher Eddy Hartenstein will chair the board in a non-executive role.Veteran publishing executive Jack Griffin has been named chief executive of the new Tribune... Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #chicago tribune #non-executive role #newspapers including


Libraries, Authors and Publishers Head to SXSW 2014

SXSW Interactive (March 7-11), the annual tech festival, opens today in Austin, Tex. and expect to see a wide range of publishers and publishing-related events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers head #opens today #wide range #publishing-related events


Children's publishers respond to 'gender' debate

There has been a mixed responses from children's publishers to a campaign encouraging them to... Continue reading at The Bookseller

[ The Bookseller | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers respond #campaign encouraging


Katie Bond leaves Bloomsbury as publisher restructures

Katie Bond is to take voluntary redundancy at Bloomsbury following a restructure of the company... Continue reading at The Bookseller

[ The Bookseller | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #katie bond #voluntary redundancy


VIDEO: Children's laureate recommends books

The children's laureate Malorie Blackman, on how to get kids reading on world book day Continue reading at BBC World

[ BBC World | 2014-03-06 00:00:00 UTC ]
More news stories like this |


'Divergent' film company teams with Sephora for a makeup line (+video)

Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming movie #veronica roth #hunger games #makeup products #clothing line


March’s Top Reviews of Self-published Books from BlueInk Review

This month's starred reviews of self-published books from BlueInk Review honor two works of fiction: a dystopian saga and a thriller set in Australia. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #starred reviews #thriller set


VIDEO: Cherub author begins a Rock War

A decade after beginning his successful Cherub series, best-selling children's author, Robert Muchamore, publishes his new book, Rock War. Continue reading at BBC News

[ BBC News | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling children #robert muchamore


Byng tells Publishing Scotland: 'be passionate, but selective'

Be focused, passionate, careful and imaginative, and don't compromise, Canongate m.d. and... Continue reading at The Bookseller

[ The Bookseller | 2014-03-04 00:00:00 UTC ]
More news stories like this |


Publisher's disputed will could affect the newspapers she loved

A legal battle is being fought over the will of the late newspaper publisher, Deirdre Romanes, that could affect the future of the titles she loved. Romanes, who was chief executive of the Dunfermline Press group, died in 2010 with an estate estimated, according to HoldTheFrontPage, at £4.6m.In... Continue reading at The Guardian

[ The Guardian | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greenock telegraph #trinity mirror #reading chronicle


Lossius Stepping Down at Publishing Technology

George Lossius, one of the most visible advocates in urging publishers to embrace technology, will step down as chief executive of Publishing Technology plc “in the near future.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing technology #george lossius #urging publishers #embrace technology


UK Independent Publishers Call for Bolder Experiments

Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
More news stories like this |


Another HTC flagship leak reveals microSD slot, brushed metal finish (video)

Storage expansion went out of fashion over the last two years. Fortunate, then, for those of us wanting to take our music / audio book / photo collection everywhere, that HTC's upgraded One will see a return to microSD storage on its flagship series.... Continue reading at Engadget

[ Engadget | 2014-03-03 00:00:00 UTC ]
More news stories like this |


Challenges and Rewards in Small Press Publishing: An AWP Panel

The panel centered on broadening audiences for independent literature while working under budgeting constraints in an oversaturated market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
More news stories like this |


Online Publisher’s Association Announces New Executive Officers

The Online Publisher’s Association (OPA) announced its incoming executive officers for the 2014-2016 term, including FT.com managing director Rob Grimshaw as chairman. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher #executive officers


German Author Christoph Hein Honors US Publisher Sara Bershtel

In this speech, German author Christoph Hein examines the importance of literature and honors Metropolitan Books' publisher Sara Bershtel for her work in bringing German literature to the USA. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
More news stories like this |


Usborne, Nosy Crow, Summersdale winners at Independent Publishing Awards

Children's publishers Usborne Publishing and Nosy Crow won two awards each at tonight's (... Continue reading at The Bookseller

[ The Bookseller | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow


Audible Lowers Royalty on Self-Published Audiobooks

Amazon-owned audiobook retailer Audible is lowering the royalty rates it pays authors who self-publish, and exclusively sell, their audiobooks through the website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published audiobooks #royalty rates