BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in China. Chinese censors block the country's web users from using Facebook -- one of BuzzFeed's preferred outlets.Now BuzzFeed, the online media giant famous for its viral listicles and memes, will gain more insight into one of the world's largest internet markets through a licensing deal with Beijing Bytedance Technology Co. Bytedance will distribute BuzzFeed's content, including its popular Tasty food videos, to its millions of users, helping the U.S. publisher get around the Chinese firewall. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
News tagged with: #licensing deal #chinese market #asked readers #facebook --

Other Publishing stories related to: 'BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant'


Hearst sets eyes firmly east with Lagardère deal

The decision by the owner of Cosmopolitan to buy Lagardère's international portfolio, and the rights for Elle, reflects the shifting sands of the magazine marketplace. Continue reading at Media Week

[ Media Week | 2011-02-17 00:00:00 UTC ]
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Access Intelligence Acquires Red 7 Media

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[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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Two thriller deals for Headline

Written By: Graeme Neill Publication Date: Wed, 16/02/2011 - 14:50 Headline fiction publisher at large Martin Fletcher has made two sets of acquisitions, including a debut novel by Cityboy author Geraint Anderson. Fletcher bought UK, Commonwealth, excluding Canada and including ANZ and Europe... Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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RHCB sign development deals for kids titles

Written By: Caroline Horn Publication Date: Mon, 14/02/2011 - 16:10 read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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A World of Recipes: The International Cookbook Market

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[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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E-reader market doubles over Christmas in the UK

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[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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Dorchester Media Puts Entertainment, Select Romance Mag Assets on the Block

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[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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Hearst walks away from BBC Magazines deal

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[ Media Week | 2011-02-07 00:00:00 UTC ]
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Supermarkets sweep up market share

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[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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Celebrating Chinese New Year with Cheryl Lu-Lien Tan

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[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
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At Dealmakers Summit, Execs Imagine the Media Company of the Future

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[ Folio Magazine | 2011-02-05 00:00:00 UTC ]
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New Android market shows the future is in device-agnostic app stores

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[ Betanews | 2011-02-05 00:00:00 UTC ]
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Media Dealmakers Summit: "The Web Is Dead"

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[ Folio Magazine | 2011-02-04 00:00:00 UTC ]
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iPad is a devil's deal for publishers

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[ Betanews | 2011-02-04 00:00:00 UTC ]
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Quercus increases market share by more than 100%

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[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Media Decoder: Hearst Makes Offer For Elle, Other Lagardère Titles

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[ The New York Times | 2011-01-31 00:00:00 UTC ]
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Summit Business Media To File for Chapter 11

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[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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Media Decoder: TED Starts an E-Books Line

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[ The New York Times | 2011-01-26 00:00:00 UTC ]
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[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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For Publishers, Who Are the Gatekeepers of Social Media?

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[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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