BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in China. Chinese censors block the country's web users from using Facebook -- one of BuzzFeed's preferred outlets.Now BuzzFeed, the online media giant famous for its viral listicles and memes, will gain more insight into one of the world's largest internet markets through a licensing deal with Beijing Bytedance Technology Co. Bytedance will distribute BuzzFeed's content, including its popular Tasty food videos, to its millions of users, helping the U.S. publisher get around the Chinese firewall. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
News tagged with: #licensing deal #chinese market #asked readers #facebook --

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Roth Tops in Social Media

Veronica Roth’s Divergent, the first book in her wildly popular series of the same name, was the most-talked-about title on social media in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
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Stars shine for Heat magazine's Gavin Reeve-Daniels | Media Monkey

There are very few occasions when bringing together the UK's celeb hack pack would be anything other than akin to juggling dynamite. But knives were sheathed and cutting comments zipped in a remarkable display of support for Gavin Reeve-Daniels, deputy editor of Heat magazine, who was diagnosed... Continue reading at The Guardian

[ The Guardian | 2014-01-30 00:00:00 UTC ]
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The Sun links up with O2 to offer Premier League clips with 4G deals

Publisher's Sun+ digital offering gains massive boost as it joins packages available to mobile network's 23 million UK customersThe Sun has struck a deal with mobile operator O2 to offer its 4G customers content including Premier League football goal clips, a groundbreaking move that could... Continue reading at The Guardian

[ The Guardian | 2014-01-30 00:00:00 UTC ]
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Federated Media Gives Up On Direct Sales, Puts Focus On Programmatic

The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age

[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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HarperVoyager sign three-book deal with Lawrence

HarperVoyager has acquired a new epic fantasy trilogy from Broken Empire author Mark Lawrence.... Continue reading at The Bookseller

[ The Bookseller | 2014-01-24 00:00:00 UTC ]
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Anonymous writer behind Goldman Sachs Elevator Twitter account gets book deal

The anonymous figure behind the Twitter handle is reported to be releasing a book titled 'Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking' this October. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-23 00:00:00 UTC ]
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Tony Gallagher clings to the Telegraph reins on Twitter | Media Monkey

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[ The Guardian | 2014-01-23 00:00:00 UTC ]
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Amazon Publishing Aims at Christian Market with New Imprint

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[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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PP for Italy’s Giornale della Libreria: Does Social Media Sell?

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[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
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BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

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[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Eksmo and AST: Russia’s Two Publishing Giants Merge

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[ Publishing Perspectives | 2014-01-16 00:00:00 UTC ]
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James Frey wins $2m deal for young adult SF novel

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[ The Guardian | 2014-01-15 00:00:00 UTC ]
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O’Reilly Media Debuts Atlas at DBW 2014

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[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
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Global media mission arrives to investigate press freedom in Britain

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[ The Guardian | 2014-01-15 00:00:00 UTC ]
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Image Expo 2014: Brubaker, Willingham Ink Deals

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[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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Evolve Media Hires Geoff Schiller Away from Hearst

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[ Folio Magazine | 2014-01-14 00:00:00 UTC ]
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Local newspaper heads into the future by relinquishing its office

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[ The Guardian | 2014-01-10 00:00:00 UTC ]
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Telegraph Media Group made record £60m profit last year

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[ The Guardian | 2014-01-10 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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Changing Media Summit 2014 programme

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[ The Guardian | 2014-01-06 00:00:00 UTC ]
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