Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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HC, Amazon reach terms agreement and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Rupert Murdoch publisher’s former UK chief, who was cleared of phone-hacking charges last year, is unlikely to be involved with the Sun, according to sourcesRupert Murdoch’s News Corporation has confirmed that it is in talks with Rebekah Brooks, the former Sun and News of the World editor... Continue reading at The Guardian
[ The Guardian | 2015-04-15 00:00:00 UTC ]
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Facebook’s cred is still intact with teens, survey saysA Pew Research survey has found that Facebook is the most popular social network among teens, debunking the notion that it was losing ground among the younger generation. While 71 percent of all teens surveyed use Facebook, 41 percent said... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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Reporter corners Deepak Chopra; pollsters release new data on unbelievers and the unchurched. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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BuzzFeed is going literary. The ever-growing media company launched BuzzFeed Books in December of 2013, and this year it is launching several projects under new Literary Editor Saeed Jones. First up is the BuzzFeed Emerging Writers Fellowship pr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-03 00:00:00 UTC ]
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Facebook giveth traffic. Hath Facebook taken it away? The social network said on Tuesday afternoon that it had given news publishers underwhelming data reports about how many people see posts on its NewsFeed. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-01 00:00:00 UTC ]
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Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I wake up, I'll meditate, and then I'll read something. I try to wake up 45... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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New books coming from Templeton Prize laureate; awards for books on preaching; CBA moves to new offices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
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Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age
[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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(Reuters) - A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. The measure may cost news publishers web traffic a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-13 00:00:00 UTC ]
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Bookstore sales dipped in January and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Matt Sumell, author of the exceptional "Making Nice," on writing as an "emotionally expensive" undertaking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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BuzzFeed Inc. is expanding in Canada as the online publisher of lists, news and quizzes seeks to boost Web traffic with more targeted content tailored to local tastes. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-12 00:00:00 UTC ]
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Networking often feels like using people as a means to an end. A better strategy is to lead with giving rather than taking.Networking can, at times, feel downright slimy. How many times have you dragged yourself to a conference or a business mixer only to be confronted by a guy with slick hair... Continue reading at Fast Company
[ Fast Company | 2015-03-06 00:00:00 UTC ]
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It's never been easier to spread fake news online. Publishers, driven by publishing economics to publish faster, are playing fast and loose with the facts, readers are spreading information they though they could trust and Facebook, up until very recently, has taken a backseat to fixing things.... Continue reading at Digiday
[ Digiday | 2015-03-03 00:00:00 UTC ]
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The Internet phenomenon known as "what color is the dress" showed just far ahead BuzzFeed is from traditional publishers -- and just how badly traditional publishers want to be BuzzFeed. The problem is the race to out-BuzzFeed BuzzFeed can't be won,and in the process there's a good chance... Continue reading at Digiday
[ Digiday | 2015-02-27 00:00:00 UTC ]
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Author and wife featured on radio special about finding love when disabled; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday
[ Digiday | 2015-02-20 00:00:00 UTC ]
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