Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Google News will withdraw from Spain, after the government passed a law to charge aggregators for linking to news publishers. A tech lawyer answers the big questions Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-12 00:00:00 UTC ]
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Another week, another digital media company with a big funding round.Woven Digital has raised $18 million in the company's second funding round since its 2010 launch. Woven intends to use the funding money to add more people to its ad sales and editorial teams, grow its video business into... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Audio line debut for IVP; 2015 Grawemeyer winner announced; Target Holiday Book Club features Nelson book; Baker titles selected as best church resources; Puritan/Reformed publisher releases new Bible, books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Robert Thomson, CEO of HarperCollins parent company News Corp, told analysts News could make another purchase in the book industry following its purchase of Harlequin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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In S&S reorg, Perl rises and Hirschhorn leaves and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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HC to provide books for JetBlue’s Content Hub and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems suggests that news sites may be in trouble because publishers are putting too many assets on... Continue reading at AdWeek
[ AdWeek | 2014-11-24 00:00:00 UTC ]
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Website speculates on changes at Rupert Murdoch’s publishing company Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-21 00:00:00 UTC ]
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Hachette agrees to buy Black Dog & Leventhal and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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HBG sales fell 18% in third quarter and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Nominations for small publishers awards are closing; more awards and honors; new app brings the liturgy to Catholics on their phones; 100,000 have joined Max Lucado's Prayer Challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Open Road dodges $1 million bullet and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
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But he doesn't provide any figures to back up his positive claims about subscriber totalsThe Times "is delivering both volume and higher revenue per subscriber", says the News Corp chief executive and former Times editor Robert Thomson.He added: "Digital, which already accounts for nearly... Continue reading at The Guardian
[ The Guardian | 2014-11-06 00:00:00 UTC ]
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IPR License reports that Europe and the US remain key markets for rights sales, but Turkey, the Arab World and China are increasingly active, as are self-publishers. The post From IPR License: Global Rights Scene Shifts East, Goes Indie appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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Foundry Literary + Media has hired Peter Steinberg as an agent, and Richie Kern as the agency's new director of filmed entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
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The social network's plans to control even more of the media industry squeezed a collective gasp out of publishers. Was that a last breath?Facebook recently wrapped up a "listening tour," hoping to lure publishers across the United States to deliver their content pages and news feeds to... Continue reading at Fast Company
[ Fast Company | 2014-11-03 00:00:00 UTC ]
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For companies like Google, facing problems with the law across Europe has become a common thing. The most recent example of this is now taking place in Spain, where the country's parliament just gave the go-ahead to what's being known as the "Google... Continue reading at Engadget
[ Engadget | 2014-10-31 00:00:00 UTC ]
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Pushkin Children’s Books is launching a competition with children’s newspaper First News to promote a new "winter" edition of The Letter of the King by Tonke Dragt. Originally published in Dutch in 1962, The Letter for the King was published by Pushkin Children’s Books in an English... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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For the first time in the five years of the FutureBook Digital Census, more respondents say they commonly read on an iPad (41.9%) than do a Kindle (37.9%). However, Amazon is still by far the dominant retail site for buying ebooks. The results, from FutureBook’s Digital Census completed by... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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