BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled a beta test of an ad format dubbed Swarm. It allows advertisers to run campaigns simultaneously across all of his company's Web and mobile properties and six of its social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. "Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are," Cooper said. "We've done it, and in doing that we've built this power of an audience that crosses these different platforms." Cooper added that Swarm is a "cross-platform strategy that's designed to light up our entire network in a big, coordinated post." He didn't mention pricing for the ad unit during his address, although it's safe to say it will cost a premium compared to other BuzzFeed buys. NBCUniversal was the first to test the ad format to promote the movie Sisters, which stars Tina Fey and Amy Poehler. One week before the flick was released in December, the film studio ran ads across all of BuzzFeed's social and Web properties, resulting in BuzzFeed content making up three of the movie's top 10 pieces of content on Facebook that were tagged with the film's hashtag. "We're... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Big libraries get all the attention. But in late September of 2013, the Institute of Museum and Library Services (IMLS) issued an interesting report on small and rural libraries in the United States. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age
[ Advertising Age | 2014-02-05 00:00:00 UTC ]
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From explaining what 'juggalo' means to recipes for sweet potato bourbon noodle kugel, the website's guide is well worth a visitNo, not the Coco Chanel kind of style; the other kind: the writing and editing style that newspapers and websites follow to maintain accuracy, clarity and consistency.... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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Daily Mail publisher reports that website's ad revenues increased by 48% to £14m in the final three months of 2013Mail Online's ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Cengage Learning, Inc. announced Monday morning that it has reached an agreement with its major financial stakeholders and creditors that will allow it to emerge from Chapter 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Bestselling Simon & Schuster authors Victoria Christopher Murray and ReShonda Tate Billingsley are now teaming up on the business side: the two writers are launching Brown Girls Publishing, a new digital publishing venture that debuts today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Cengage Learning has reached an agreement with its major creditors to reduce its outstanding debt... Continue reading at The Bookseller
[ The Bookseller | 2014-02-03 00:00:00 UTC ]
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Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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Veronica Roth’s Divergent, the first book in her wildly popular series of the same name, was the most-talked-about title on social media in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
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Marvel has made an application programming interface available to developers interested in building digital applications around its comic book data and content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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Book subscription service Scribd has launched a new app for the Kindle Fire. The app, which can... Continue reading at The Bookseller
[ The Bookseller | 2014-01-30 00:00:00 UTC ]
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The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
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Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine... Continue reading at AdWeek
[ AdWeek | 2014-01-27 00:00:00 UTC ]
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From the Fly to Zero Core, the most exciting titles in the music market are put together on a shoestring and given away in shops. We talk to the editors proving that print can still thrive• See the best free magazines in pictures hereA few months after its creation, the Fly magazine almost came... Continue reading at The Guardian
[ The Guardian | 2014-01-26 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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Parnassus Books launches "Musing," an online literary journal featuring author interviews, book recommendations, and bookish news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
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A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
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